What is your Call To Action?

That is Call To Action – singular.

You have to decide on one action that you want your patients to do and repeatedly ask them to do that.

·         Is it to call you?

·         Or email you?

·         Or fill in a form?

·         Or send you a message?

·         Or book a consultation? (I don’t recommend this one)

I know that patients could potentially do any of those things and you would be happy, but you cannot offer all of these options.

Unless your patient is very committed, they will tend to move on and do nothing.

Decide on the one call to action above all others that you would ideally like your potential patients to do and direct them towards this.