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265. THE CLUB – You Are Only Writing Content For Potential Patients.

265. THE CLUB – You Are Only Writing Content For Potential Patients.

Episode 265 · · 10:38

If you are regularly sending out emails to your patients and potential patients, it is helpful to step back and think why you are doing it.There is a tendency to worry that you might...
264. THE CLUB – Embrace A.I.

264. THE CLUB – Embrace A.I.

Episode 264 · · 07:59

Whether you are already using it quite or lot, or if you are not using it at all,  you need to use it more.It is not going away and we need to embrace it and look for ways we can uti...
263. THE CLUB – Private Medicine Is Not Just For Things That The NHS Can’t Do.

263. THE CLUB – Private Medicine Is Not Just For Things That The NHS Can’t Do.

Episode 263 · · 08:38

I work with other surgeons in my clinic and sometimes patients get in touch with skin cancers they would like removed.They have usually already been to see their GP and referred to t...
262. THE CLUB – Marketing Is As Much About Repelling People As Attracting Them.

262. THE CLUB – Marketing Is As Much About Repelling People As Attracting Them.

Episode 262 · · 11:15

You cannot say something is all good without highlighting what is bad about it.You have to differentiate to attract your ideal patients, but this means that while you should share wh...
261. THE CLUB – Little And Often Is Better Than All At Once.

261. THE CLUB – Little And Often Is Better Than All At Once.

Episode 261 · · 07:29

Don’t be tempted to put all your information on your website.Just put enough to encourage patients to want to find out more.You should have a button clearly visible at various places...
260. THE CLUB – Say Everything Twice, Say Everything Twice.

260. THE CLUB – Say Everything Twice, Say Everything Twice.

Episode 260 · · 06:16

You have to repeat yourself, not just in the content you put out (see episode 238), but when you are talking to your staff.If you want people to do something or follow a process, you...
259. THE CLUB – You Have To Fight For Every Patient.

259. THE CLUB – You Have To Fight For Every Patient.

Episode 259 · · 08:47

Many of us, and more importantly, our secretaries, have the mentality that if patients want treatment, they will call us back if the phone isn’t answered or they will get back in tou...
258. THE CLUB – Use All Modalities To Contact Patients.

258. THE CLUB – Use All Modalities To Contact Patients.

Episode 258 · · 07:19

Last week I said that you should use the same modality once you have contacted a patient – meet them where they want to be.Having said that, you should use all the modalities to cont...
257. THE CLUB – Meet Patients Where They Want To Be Met, Not Where You Want To Meet Them.

257. THE CLUB – Meet Patients Where They Want To Be Met, Not Where You Want To Meet Them.

Episode 257 · · 07:11

Not everybody likes coffee.If you like contacting people by phone, it doesn’t mean everyone wants to be contacted by phone.If you like text or WhatsApp, it may not be everyone’s pref...
256. THE CLUB – Don’t Be Afraid Of Giving Patients Access To You.

256. THE CLUB – Don’t Be Afraid Of Giving Patients Access To You.

Episode 256 · · 11:07

It is OK to give patients and potential patients, easy access to you.I find that a WhatsApp number works well.It doesn’t mean that you are liable for an emergency call at 3am.  You m...
255. THE CLUB – It’s A Numbers Game.

255. THE CLUB – It’s A Numbers Game.

Episode 255 · · 07:24

It is more important to try stuff and throw things against the wall rather than worrying too much about what you should be trying.Many of us worry about the quality of the content we...
254. THE CLUB – Pull, Don’t Push.

254. THE CLUB – Pull, Don’t Push.

Episode 254 · · 11:09

I don’t like using the word ‘marketing’ because it puts a lot of doctors off and sounds bad…but I do think that ‘pull marketing’ is much more effective, ethical and easier to impleme...
253. THE CLUB – It Is All About Taking Consistent Imperfect Action.

253. THE CLUB – It Is All About Taking Consistent Imperfect Action.

Episode 253 · · 11:11

It is a common trait of doctors to want to get things right.We make sure that we know what we are doing before we take action to treat a patient…and this is undoubtedly a good trait ...
252. THE CLUB - Protect Your Most Valuable Asset.

252. THE CLUB - Protect Your Most Valuable Asset.

Episode 252 · · 13:05

Do you even know what your most valuable asset is?·         It is not your hands·         Or your knowledge·         Or your experience·         Or your reputationThe first thing is ...
251. THE CLUB – Be Transparent About Your Self Pay Pricing.

251. THE CLUB – Be Transparent About Your Self Pay Pricing.

Episode 251 · · 12:09

It can be daunting for patients to be sent for blood tests or investigations without knowing how much it is going to cost or where it will lead to.will I have to pay for another cons...
250. THE CLUB – Don’t Go Mad, Go Self Pay.

250. THE CLUB – Don’t Go Mad, Go Self Pay.

Episode 250 · · 13:31

If you want to run your practice like a business, you have to focus on the self pay market.That doesn’t mean that you can’t treat insured patients, it just means that you can’t rely ...
249. THE CLUB – You Can’t Be Expected To Consistently Produce Original Content.

249. THE CLUB – You Can’t Be Expected To Consistently Produce Original Content.

Episode 249 · · 09:59

You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...
248. THE CLUB – It Is Not Enough To Say You Give Good Aftercare.

248. THE CLUB – It Is Not Enough To Say You Give Good Aftercare.

Episode 248 · · 09:39

Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...
247. THE CLUB – Rely on Processes, Not People.

247. THE CLUB – Rely on Processes, Not People.

Episode 247 · · 07:18

We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...
246. THE CLUB – Tell People How Long The Waiting Time Is.

246. THE CLUB – Tell People How Long The Waiting Time Is.

Episode 246 · · 10:18

Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1.      Don’t keep them waiting and make sure your clinic...