Displaying 1 - 30 of 222 in total
220. THE CLUB – [CHRISTMAS MESSAGE] what do you wish for this Christmas?
We are often too busy to think about what we want and so our lives can take directions that we might not necessarily have planned or foreseen.Take time to think about ...
219. THE CLUB – How Do People Find You? Make Yourself Appealing.
Try searching for the things that you do and see what comes up in a search. Look at things from a patient’s point of view and see how appealing your web presence is.S...
218. THE CLUB – No Awards For Being Busy.
I did something that resulted in a lot of enquiries the other day and the staff thought that ‘I had been busy’.…but I am always ‘busy’, it is just somethings are more ...
217. THE CLUB – Different But The Same – A Lesson From The German Market.
Focus on your good thing even if other people do the same thing.Strive to separate yourself from your colleagues and competitors by telling people how and why you do a...
216. THE CLUB – Different but better.
We are all doing the same stuff, so you are probably doing the same thing as everyone else, but look for an angle to make it a bit different, because you can’t be wild...
215. THE CLUB – Help Your Patients To Ask The Right Questions.
Patients don’t know what questions to ask, so they end up asking ‘how much is….?’.This is an easy question to ask and it is easy for them to compare providers based on...
214. THE CLUB – Look Before You Leap.
Don’t take any opportunity that arises. Think about the outcome and is it something that you really want or just something that happened to come along.Don’t be tempte...
213. THE CLUB – Just Because You Can, Doesn’t Mean You Should.
There are plenty of people who will tell you what to do in order to achieve a certain result, like growing your social media following.…but just because you can do it,...
212. THE CLUB – Depth, Not Width With Social Media Following.
I think it is important to have a social media presence but I also think you should not feel like it is your master.Do not worry about how many followers or subscriber...
211. THE CLUB – People Don’t Pay For The Process, They Pay For The Outcome.
No one wants an operation, they want a result. They don’t care how long it takes or how much or how little you need to do during the procedure.Longer is not necessari...
210. THE CLUB – It’s Not Difficult, So Why Don’t We Do It?
If you want to stand out in your practice, you need to thing of reasons why patients should come and see you. It doesn’t necessarily have to be anything ground breaki...
209. THE CLUB - The Only Thing That Matters Is Your Interaction With The Patient.
Having been on the other side of things and seen things through the patient's eyes, I realise how important it is that you feel looked after.We didn't really know what...
208. THE CLUB – Don’t Pay For Advertising
Having spoken last week about what we need to talk about when advertising your practice, today the message is that you don't need to pay for advertising.That is not to...
207. THE CLUB – If You Are Going To Advertise, Don’t Advertise What You Do.
If you are going to advertise (and whether you think you are or not, you are advertising in some way already), don’t just tell people what you do, they already know th...
206. THE CLUB – You could be following up more.
No matter who you are, I have no doubt that you could be following up with your patients more.Most of us are so worried about being seen as 'spamming' patients, that w...
205. THE CLUB – One CTA To Rule Them All.
It is good to have a lot of things to offer patients who are visiting your website or social media· They can phone you· Email you· Whatsapp you...
204. THE CLUB - How To Get On The Podium At The Olympics.
Once you have qualified at a national level, you need to start thinking about how you can compete with others who are also trying to be the best in their field.If you ...
203. THE CLUB – How To Qualify For The Olympics (in Private Practice).
How To Qualify For The Olympics (in Private Practice)If you want to separate yourself from everyone else who is just going through the motions and not trying to excel ...
202. THE CLUB – Who are you voting for?
Who are you voting for?Today is the election and we have to decide who to vote for. All the parties are trying to convince us that they are the best but we will all i...
201. THE CLUB – How To Advertise Your Private Practice For FREE!
How To Advertise Your Private Practice For FREE!It is essential that you advertise your private practice, but if you think that you can’t afford it, think again.I’m no...
200. THE CLUB – Try To Discover The Things You Didn’t Know You Didn’t Know.
Try To discover the things you didn’t know you didn’t know.It is too easy to be blind to what is happening with your private practice because, let’s face it, we have e...
199. THE CLUB – Would You Buy Shares In The Company Of YOU?
Would You Buy Shares In The Company Of YOU?You buy shares in business that are growing and planning to increase their revenues and profits, not in static business with...
198. THE CLUB - How To Compound Your Content.
How To Compound Your Content.It is important to produce regular content if you can, but it is equally important to utilise that content effectively.That means, you nee...
197. THE CLUB – Start An Online Shop.
Start An Online ShopI think a lot of us are missing a trick in what a business person would call ‘upselling’.I know that as a doctor, we don’t think of what we do as ‘...
196. THE CLUB - Learn A Lesson From Autoglass.
Learn A Lesson From Autoglass.Much as we like to think that we offer a bespoke service and we need to talk to and examine patients before coming up with a diagnosis, i...
195. THE CLUB - Don't Do Facebook Ads
Don't Do Facebook AdsYou may have seen a lot of people telling you how effective Facebook marketing can be. ...I have seen these people too.But I am here to say that w...
194. THE CLUB - You Are Not Doing Anyone Any Favours By Not Talking About Price.
You Are Not Doing Anyone Any Favours By Not Talking About Price. You must accept that patients will have to pay for our services if they are seeking private care (self...
193. THE CLUB - Be Productive, Not Busy.
Be Productive, Not Busy.I think it may be a doctor thing that we are very proud to announce how busy we are, but I feel that we are sometimes better at being busy than...
192. THE CLUB - You Have To Look At The Dials When You Are Flying The Plane.
You Have To Look At The Dials When You Are Flying The Plane. If you want your business to run effectively, you need to know how healthy it is. This means having an i...
191. THE CLUB – The Only Review Site You Need.
It seems that a lot of doctors have a view on which site is best to encourage patients to leave reviews as there are a few options out there.Some sites require a month...