Episode 250 · · 13:31
If you want to run your practice like a business, you have to focus on the self pay market.That doesn’t mean that you can’t treat insured patients, it just means that you can’t rely ...
Episode 249 · · 09:59
You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...
Episode 248 · · 09:39
Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...
Episode 247 · · 07:18
We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...
Episode 246 · · 10:18
Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1. Don’t keep them waiting and make sure your clinic...
Episode 245 · · 09:25
You need to acknowledge that we are in this game to work and to ‘sell’ our services.The first step is to decide what it is you are selling…and the next step is to ask people if they ...
Episode 244 · · 08:09
If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...
Episode 243 · · 09:04
Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...
Episode 242 · · 05:28
Starmer is vanillaTrump is mustardIf you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone.People like Donald Tru...
Episode 241 · · 09:31
Branding is important, we all know that…but it is not just for Nike and Coca-Cola.You should think about branding.We should aspire to have a ‘look’ that patients will recognise.Think...
Episode 240 · · 07:51
Don’t be afraid to follow people up, even if there may be no clinical reason to do so.Patients often like to come back for ‘check ups’ and it keeps you front of mind with them.You ma...
Episode 239 · · 10:16
You can organise your practice so that your staff are immediately available and will answer calls and reply to messages promptly, but it is OK to have a delayed response from you – b...
Episode 238 · · 05:03
We are not social media trailblazers trying to set the world on fire with our innovative and unique content.The point of having a social media profile is to let people know that you ...
Episode 237 · · 06:58
It is one thing to think of ways that you can improve your practice, but it is almost as important to communicate that you do these things.The best way to do this is to give names to...
Episode 236 · · 09:55
We need to break down the barriers and give patients easier access to our service, but that doesn’t mean that we have to be available to answer the phone or to give free consultation...
Episode 235 · · 05:06
As doctors, we are seen as distant and aloof and it is getting more difficult to get an appointment to be seen in the NHS.…but it doesn’t have to be this way in the private sector.Do...
Episode 234 · · 06:06
I’ve just come back from a trip to Japan and some of the restaurants had queues down the street while others were empty.The difference was TIK TOK.You may not feel like using Tik Tok...
Episode 233 · · 08:03
You owe it to your patients to shout about what a good service you are offering.The thing that is hyped up is the one that gets looked at, so if you want to treat more patients, you ...
Episode 232 · · 08:36
Don’t be like insurance companies who everyone just chooses on price.People can find information about the things that you do all over the place, so don’t focus on putting that out t...
Episode 231 · · 07:06
The first challenge is to produce content that can help patients to make an informed decision about whether they should choose you to be their doctor…but then, it is just as importan...
