Episode 233 · · 08:03
You owe it to your patients to shout about what a good service you are offering.The thing that is hyped up is the one that gets looked at, so if you want to treat more patients, you ...
Episode 232 · · 08:36
Don’t be like insurance companies who everyone just chooses on price.People can find information about the things that you do all over the place, so don’t focus on putting that out t...
Episode 231 · · 07:06
The first challenge is to produce content that can help patients to make an informed decision about whether they should choose you to be their doctor…but then, it is just as importan...
Episode 230 · · 06:41
What is your Call To Action?That is Call To Action – singular.You have to decide on one action that you want your patients to do and repeatedly ask them to do that.· Is it to...
Episode 229 · · 07:58
I’ve got an idea about some strategies that you can use to grow your practice.…but when it comes down to specifics about what to make a video on Or what to post in social mediaOr how...
Episode 228 · · 09:46
I have always been a great proponent of using video to help engage with your patients and yet no one really seems to be doing it.I know that it is awkward and no one particularly lik...
Episode 227 · · 05:59
If you employ people (if you don't, you should), we tend to focus on acknowledging and rewarding performance because it is an obvious thing to recognise.However Simon Sinek shared a ...
Episode 226 · · 09:28
Make a follow up plan for people who have been to clinic.This is the lowest hanging fruit and the place that I always tell people to start.Regularly contacting your database is impor...
Episode 225 · · 10:44
Do the things that will have the biggest impact first.First of all this means things that your patients will see, so not audits or signing off clinic letters or updating policies and...
Episode 224 · · 10:08
Whether you are a lion or a deer, when you wake up in the morning, you had better start running.It doesn’t matter if you are in full time NHS practice just scratching at private prac...
Episode 223 · · 12:27
This might not be relevant to you if you are already enlightened, but if you are still chasing ‘accounts receivable’, there is no need for this and I suggest you stop today.This main...
Episode 222 · · 15:04
I think a lot of us are afraid of contacting patients outside the normal practice of GP letters and appointment reminders, but if you want to grow a successful practice, you have to ...
Episode 221 · · 14:26
I am all for making New Year's Resolutions, in fact, making resolutions throughout the year, but it is important to focus on 2 things. 1. Thing about ways you want to change your lif...
Episode 220 · · 14:58
We are often too busy to think about what we want and so our lives can take directions that we might not necessarily have planned or foreseen.Take time to think about the life you wa...
Episode 219 · · 10:19
Try searching for the things that you do and see what comes up in a search. Look at things from a patient’s point of view and see how appealing your web presence is.Spending money o...
Episode 218 · · 06:11
I did something that resulted in a lot of enquiries the other day and the staff thought that ‘I had been busy’.…but I am always ‘busy’, it is just somethings are more productive than...
Episode 217 · · 09:06
Focus on your good thing even if other people do the same thing.Strive to separate yourself from your colleagues and competitors by telling people how and why you do a specific thing...
Episode 216 · · 07:44
We are all doing the same stuff, so you are probably doing the same thing as everyone else, but look for an angle to make it a bit different, because you can’t be wildly different.
Episode 215 · · 08:22
Patients don’t know what questions to ask, so they end up asking ‘how much is….?’.This is an easy question to ask and it is easy for them to compare providers based on it, but it may...
Episode 214 · · 06:50
Don’t take any opportunity that arises. Think about the outcome and is it something that you really want or just something that happened to come along.Don’t be tempted to join a cou...
Episode 213 · · 05:13
There are plenty of people who will tell you what to do in order to achieve a certain result, like growing your social media following.…but just because you can do it, doesn’t mean t...
Episode 212 · · 08:26
I think it is important to have a social media presence but I also think you should not feel like it is your master.Do not worry about how many followers or subscribers that you have...
Episode 211 · · 08:20
No one wants an operation, they want a result. They don’t care how long it takes or how much or how little you need to do during the procedure.Longer is not necessarily better and y...
Episode 210 · · 09:25
If you want to stand out in your practice, you need to thing of reasons why patients should come and see you. It doesn’t necessarily have to be anything ground breaking, just simple...
Episode 209 · · 06:53
Having been on the other side of things and seen things through the patient's eyes, I realise how important it is that you feel looked after.We didn't really know what the outcome sh...
Episode 208 · · 05:18
Having spoken last week about what we need to talk about when advertising your practice, today the message is that you don't need to pay for advertising.That is not to say that you d...
Episode 207 · · 07:35
If you are going to advertise (and whether you think you are or not, you are advertising in some way already), don’t just tell people what you do, they already know that.You should n...
Episode 206 · · 15:33
No matter who you are, I have no doubt that you could be following up with your patients more.Most of us are so worried about being seen as 'spamming' patients, that we don't follow ...
Episode 205 · · 07:43
It is good to have a lot of things to offer patients who are visiting your website or social media· They can phone you· Email you· Whatsapp you· Reque...
Episode 204 · · 07:58
Once you have qualified at a national level, you need to start thinking about how you can compete with others who are also trying to be the best in their field.If you want to have a ...
