Episodes

279. THE CLUB – Hunt Down Complaints And Kill Them While They Are Weak.

Episode 279 · May 15, 2026 · 09:26

Actively engaging in getting feedback from your patients is an important part of running a business.We all fear complaints and there is a tendency to hope they want happen and perhap...

278. THE CLUB – Show Patients That You Care.

Episode 278 · May 8, 2026 · 07:30

Empathy and understanding are underused assets for most consultants.We don’t necessarily have to come up with the answers every time and patients don’t necessarily need explanations ...

277. THE CLUB – You Have To Use Software To Support You.

Episode 277 · May 1, 2026 · 04:55

Sitting down and planning a strategy and your ethos and message is really important, but you cannot get your message out there without help.You need to embrace technology and softwar...

276. THE CLUB – You Don’t Need A Bricks And Mortar Clinic To Build A Brand.

Episode 276 · April 24, 2026 · 10:01

·         You need a vision·         You need a statement/philosophy that you can communicate·         You need to communicate it as often and as widely as you can

275. THE CLUB – What You Should Be Talking About.

Episode 275 · March 27, 2026 · 08:29

Following on from last week when I spoke about using AI to help you to produce content for AI searches.…today the message is that we need to producing content around what people want...

274. THE CLUB – How To Maximise Your Web Visibility.

Episode 274 · March 20, 2026 · 05:24

Things have changed and I have learned something about SEO.I thought it was about maximising your website so that it comes up in searches.…but I have learned that that is not the cas...

273. THE CLUB – The Most Important Word In Private Practice.

Episode 273 · March 13, 2026 · 12:01

I believe that this is the most important thing to focus on if you want your Private Practice to run like a business rather than a job….and I believe it is going to become even more ...

272. THE CLUB – You Can’t Expect Patients To Just Know.

Episode 272 · March 6, 2026 · 07:44

I think a lot of doctors think they should be busier than they are in their private practice.They think they offer a great service and they think they are better than the other optio...

271. THE CLUB – Happy Staff Are More Important Than Happy Patients.

Episode 271 · February 27, 2026 · 05:37

Most business have the order of priority1.      New Customer2.      Existing Customer3.      StaffI suggest you flip this on its head.

270. THE CLUB – Little And Often Is Better Than NEVER.

Episode 270 · February 20, 2026 · 10:07

What are you doing to ‘get and keep customers’?…because that is the point of a business, any business.Whether you like it or not, your private practice is a business and as much as i...

269. THE CLUB – Only Pay For Patients If You Want To Be A Busy Fool.

Episode 269 · February 13, 2026 · 10:56

You might think that paying to get patients, whether it be through a ‘broker’ or advertising, is a good way to increase your private practice.…but it isn’t!You spend your time doing ...

268. THE CLUB – Remember To Keep In Touch With Your Past Patients.

Episode 268 · February 6, 2026 · 07:15

You should be regularly contacting your database and it is important not to forget past patients.Whether it is: ·         To let them know you are there and they can get in touch if ...

267. THE CLUB – Time Management: Get Things Done More Quickly, So You Have More Free Time.

Episode 267 · January 30, 2026 · 07:08

This is a time management tip that you can use to make yourself more effective in building your practice, but also in your clinical work.I have found it particularly useful to make m...

266. THE CLUB – You Should Charge More But You Need To Explain Why You Charge More.

Episode 266 · January 23, 2026 · 11:10

If you are more expensive than other practitioners, don’t try to encourage patients to pay more to see you, but you have a duty to explain why you are more expensive.If they come bac...

265. THE CLUB – You Are Only Writing Content For Potential Patients.

Episode 265 · January 16, 2026 · 10:38

If you are regularly sending out emails to your patients and potential patients, it is helpful to step back and think why you are doing it.There is a tendency to worry that you might...

264. THE CLUB – Embrace A.I.

Episode 264 · January 9, 2026 · 07:59

Whether you are already using it quite or lot, or if you are not using it at all,  you need to use it more.It is not going away and we need to embrace it and look for ways we can uti...

263. THE CLUB – Private Medicine Is Not Just For Things That The NHS Can’t Do.

Episode 263 · December 19, 2025 · 08:38

I work with other surgeons in my clinic and sometimes patients get in touch with skin cancers they would like removed.They have usually already been to see their GP and referred to t...

262. THE CLUB – Marketing Is As Much About Repelling People As Attracting Them.

Episode 262 · December 12, 2025 · 11:15

You cannot say something is all good without highlighting what is bad about it.You have to differentiate to attract your ideal patients, but this means that while you should share wh...

261. THE CLUB – Little And Often Is Better Than All At Once.

Episode 261 · December 5, 2025 · 07:29

Don’t be tempted to put all your information on your website.Just put enough to encourage patients to want to find out more.You should have a button clearly visible at various places...

260. THE CLUB – Say Everything Twice, Say Everything Twice.

Episode 260 · November 28, 2025 · 06:16

You have to repeat yourself, not just in the content you put out (see episode 238), but when you are talking to your staff.If you want people to do something or follow a process, you...