73. THE CLUB - EVERYTHING COSTS: look for the best ROI.

EVERYTHING COSTS: look for the best ROI. There is a tendency to think that avoiding paying for something, like CRM software or a full time secretary or some glossy brochures or leaflets, is saving money. But it may not be, because there is a cost associated with not doing these things, so you need to consider which will give you the better ROI.
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