134. THE CLUB - Education builds authority.
Education builds authority.
The main focus of our efforts after someone enquiries is POSITIONING.
We need to let them know that we are an expert and we are best placed to treat them and we do this by producing information and communicating that information to them.
Most of us are not doing this enough.
We need to be giving our patients RELEVANT information to build authority and position ourselves as the expert.
Education builds authority.
The main focus of our efforts after someone enquiries is POSITIONING.
We need to let them know that we are an expert and we are best placed to treat them and we do this by producing information and communicating that information to them.
Most of us are not doing this enough.
We need to be giving our patients RELEVANT information to build authority and position ourselves as the expert.
The main focus of our efforts after someone enquiries is POSITIONING.
We need to let them know that we are an expert and we are best placed to treat them and we do this by producing information and communicating that information to them.
Most of us are not doing this enough.
We need to be giving our patients RELEVANT information to build authority and position ourselves as the expert.