139. THE CLUB - If you don't tell people, they won't know.

If you don't tell people, they won't know. When I talk to doctors, I always ask why patients should choose them. I know it is a difficult question and everyone find it hard to answer. It doesn't have to be unique things, but it does have to be things that you do that someone else may not. After a bit of encouragement, most people will be able to come up with something, but when you look at the information they are putting out, this special aspect of their service is never mentioned. You have to tell people why they should choose you.
If you don't tell people, they won't know.

When I talk to doctors, I always ask why patients should choose them.  

I know it is a difficult question and everyone find it hard to answer.

It doesn't have to be unique things, but it does have to be things that you do that someone else may not.

After a bit of encouragement, most people will be able to come up with something, but when you look at the information they are putting out, this special aspect of their service is never mentioned.

You have to tell people why they should choose you.
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