Think about what the patient sees - don't spend all of your time polishing your website! It is getting more difficult to get people's attention in this world and patients will only have a short amount of time on your website. Rather than spending ages putting in loads of information on your website, you are better off having a prominent lead magnet and then communicating the information in a drip feed pattern once you have the contact details. The time you save by not fiddling with your website should be spent on putting small bit sized messages on your social media.