It is good to have a lot of things to offer patients who are visiting your website or social media

·         They can phone you

·         Email you

·         Whatsapp you

·         Request a brochure

·         Download a guide

·         Book a call

·         Book a consultation

…it could go on, but it is important not to offer all of these at once

Aim to have one specific CTA for each social media post, webpage or video.