I think it is important to have a social media presence but I also think you should not feel like it is your master.

Do not worry about how many followers or subscribers that you have, it is OK if these are small numbers.

Think about why you are using social media and you will realise the point is not to get a huge following.

Most of us are doing it to get more patients to know about us and how we can help them, in which case we should focus on depth, not width...