Patients don’t know what questions to ask, so they end up asking ‘how much is….?’.

This is an easy question to ask and it is easy for them to compare providers based on it, but it may not be the question you want them to ask.

You know that there are other things more important than price, but it can be hard to vocalise these things, so spend some time thinking about what sets you apart (don’t make it price) and then produce information about this.

Start the conversation with patients about the things that you think are important.