222. THE CLUB – Contacting People More Often Is Less Spammy Than Contacting Them Less.

I think a lot of us are afraid of contacting patients outside the normal practice of GP letters and appointment reminders, but if you want to grow a successful practice, you have to get over this.

Keeping in regular contact with your current and potential patients is essential if you want to cultivate a caring and authoritative brand.  

This means phoning, emailing and texting.

It must be done judiciously and only about things that are relevant to that patient

…but it must be done.

I know we worry about looking like spam, but the more you do it, the less spammy it will be.

Let me explain…