You should be regularly contacting your database and it is important not to forget past patients.
Whether it is:
· To let them know you are there and they can get in touch if they have any questions or concerns
· To ask them to leave a review or recommend you to their friends
· To give them information about what to look out for or how to maintain their result
· To let them know about other services or products that you offer than might help them (keep this relevant to their condition)
These are the most engaged group in your database and one that we tend to forget and ignore.
Keep your database constantly engaged!
Episode 268
