Plastic Surgeon & Director of STAIANO Consulting
Episode 256 · · 11:07
It is OK to give patients and potential patients, easy access to you.I find that a WhatsApp number works well.It doesn’t mean that you are liable for an emergency call at 3am. You m...
Episode 255 · · 07:24
It is more important to try stuff and throw things against the wall rather than worrying too much about what you should be trying.Many of us worry about the quality of the content we...
Episode 254 · · 11:09
I don’t like using the word ‘marketing’ because it puts a lot of doctors off and sounds bad…but I do think that ‘pull marketing’ is much more effective, ethical and easier to impleme...
Episode 253 · · 11:11
It is a common trait of doctors to want to get things right.We make sure that we know what we are doing before we take action to treat a patient…and this is undoubtedly a good trait ...
Episode 252 · · 13:05
Do you even know what your most valuable asset is?· It is not your hands· Or your knowledge· Or your experience· Or your reputationThe first thing is ...
Episode 251 · · 12:09
It can be daunting for patients to be sent for blood tests or investigations without knowing how much it is going to cost or where it will lead to.will I have to pay for another cons...
Episode 250 · · 13:31
If you want to run your practice like a business, you have to focus on the self pay market.That doesn’t mean that you can’t treat insured patients, it just means that you can’t rely ...
Episode 249 · · 09:59
You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...
Episode 248 · · 09:39
Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...
Episode 247 · · 07:18
We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...
Episode 246 · · 10:18
Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1. Don’t keep them waiting and make sure your clinic...
Episode 245 · · 09:25
You need to acknowledge that we are in this game to work and to ‘sell’ our services.The first step is to decide what it is you are selling…and the next step is to ask people if they ...
Episode 244 · · 08:09
If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...
Episode 243 · · 09:04
Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...
Episode 242 · · 05:28
Starmer is vanillaTrump is mustardIf you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone.People like Donald Tru...
Episode 241 · · 09:31
Branding is important, we all know that…but it is not just for Nike and Coca-Cola.You should think about branding.We should aspire to have a ‘look’ that patients will recognise.Think...
Episode 240 · · 07:51
Don’t be afraid to follow people up, even if there may be no clinical reason to do so.Patients often like to come back for ‘check ups’ and it keeps you front of mind with them.You ma...
