JJ Staiano

JJ Staiano


Plastic Surgeon & Director of STAIANO Consulting

Appears in 17 Episodes

256. THE CLUB – Don’t Be Afraid Of Giving Patients Access To You.

256. THE CLUB – Don’t Be Afraid Of Giving Patients Access To You.

Episode 256 · · 11:07

It is OK to give patients and potential patients, easy access to you.I find that a WhatsApp number works well.It doesn’t mean that you are liable for an emergency call at 3am.  You m...

255. THE CLUB – It’s A Numbers Game.

255. THE CLUB – It’s A Numbers Game.

Episode 255 · · 07:24

It is more important to try stuff and throw things against the wall rather than worrying too much about what you should be trying.Many of us worry about the quality of the content we...

254. THE CLUB – Pull, Don’t Push.

254. THE CLUB – Pull, Don’t Push.

Episode 254 · · 11:09

I don’t like using the word ‘marketing’ because it puts a lot of doctors off and sounds bad…but I do think that ‘pull marketing’ is much more effective, ethical and easier to impleme...

253. THE CLUB – It Is All About Taking Consistent Imperfect Action.

253. THE CLUB – It Is All About Taking Consistent Imperfect Action.

Episode 253 · · 11:11

It is a common trait of doctors to want to get things right.We make sure that we know what we are doing before we take action to treat a patient…and this is undoubtedly a good trait ...

252. THE CLUB - Protect Your Most Valuable Asset.

252. THE CLUB - Protect Your Most Valuable Asset.

Episode 252 · · 13:05

Do you even know what your most valuable asset is?·         It is not your hands·         Or your knowledge·         Or your experience·         Or your reputationThe first thing is ...

251. THE CLUB – Be Transparent About Your Self Pay Pricing.

251. THE CLUB – Be Transparent About Your Self Pay Pricing.

Episode 251 · · 12:09

It can be daunting for patients to be sent for blood tests or investigations without knowing how much it is going to cost or where it will lead to.will I have to pay for another cons...

250. THE CLUB – Don’t Go Mad, Go Self Pay.

250. THE CLUB – Don’t Go Mad, Go Self Pay.

Episode 250 · · 13:31

If you want to run your practice like a business, you have to focus on the self pay market.That doesn’t mean that you can’t treat insured patients, it just means that you can’t rely ...

249. THE CLUB – You Can’t Be Expected To Consistently Produce Original Content.

249. THE CLUB – You Can’t Be Expected To Consistently Produce Original Content.

Episode 249 · · 09:59

You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...

248. THE CLUB – It Is Not Enough To Say You Give Good Aftercare.

248. THE CLUB – It Is Not Enough To Say You Give Good Aftercare.

Episode 248 · · 09:39

Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...

247. THE CLUB – Rely on Processes, Not People.

247. THE CLUB – Rely on Processes, Not People.

Episode 247 · · 07:18

We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...

246. THE CLUB – Tell People How Long The Waiting Time Is.

246. THE CLUB – Tell People How Long The Waiting Time Is.

Episode 246 · · 10:18

Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1.      Don’t keep them waiting and make sure your clinic...

245. THE CLUB – Decide What You Are Selling, And Sell It.

245. THE CLUB – Decide What You Are Selling, And Sell It.

Episode 245 · · 09:25

You need to acknowledge that we are in this game to work and to ‘sell’ our services.The first step is to decide what it is you are selling…and the next step is to ask people if they ...

244. THE CLUB - One Social Media Channel To Rule Them All.

244. THE CLUB - One Social Media Channel To Rule Them All.

Episode 244 · · 08:09

If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...

243. THE CLUB – Tell Them What They Don’t Know.

243. THE CLUB – Tell Them What They Don’t Know.

Episode 243 · · 09:04

Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...

242. THE CLUB – Are You Starmer Or Trump?

242. THE CLUB – Are You Starmer Or Trump?

Episode 242 · · 05:28

Starmer is vanillaTrump is mustardIf you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone.People like Donald Tru...

241. THE CLUB – THE KEY TO BASIC BRANDING.

241. THE CLUB – THE KEY TO BASIC BRANDING.

Episode 241 · · 09:31

Branding is important, we all know that…but it is not just for Nike and Coca-Cola.You should think about branding.We should aspire to have a ‘look’ that patients will recognise.Think...

240. THE CLUB – ENCOURAGE FOLLOW UPS.

240. THE CLUB – ENCOURAGE FOLLOW UPS.

Episode 240 · · 07:51

Don’t be afraid to follow people up, even if there may be no clinical reason to do so.Patients often like to come back for ‘check ups’ and it keeps you front of mind with them.You ma...