Plastic Surgeon & Director of STAIANO Consulting
Episode 244 · · 08:09
If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...
Episode 243 · · 09:04
Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...
Episode 242 · · 05:28
Starmer is vanillaTrump is mustardIf you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone.People like Donald Tru...
Episode 241 · · 09:31
Branding is important, we all know that…but it is not just for Nike and Coca-Cola.You should think about branding.We should aspire to have a ‘look’ that patients will recognise.Think...
Episode 240 · · 07:51
Don’t be afraid to follow people up, even if there may be no clinical reason to do so.Patients often like to come back for ‘check ups’ and it keeps you front of mind with them.You ma...
