249. THE CLUB – You Can’t Be Expected To Consistently Produce Original Content.

Episode 249 · August 29, 2025 · 09:59

You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...

248. THE CLUB – It Is Not Enough To Say You Give Good Aftercare.

Episode 248 · August 22, 2025 · 09:39

Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...

247. THE CLUB – Rely on Processes, Not People.

Episode 247 · August 15, 2025 · 07:18

We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...

246. THE CLUB – Tell People How Long The Waiting Time Is.

Episode 246 · August 1, 2025 · 10:18

Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1.      Don’t keep them waiting and make sure your clinic...

245. THE CLUB – Decide What You Are Selling, And Sell It.

Episode 245 · July 25, 2025 · 09:25

You need to acknowledge that we are in this game to work and to ‘sell’ our services.The first step is to decide what it is you are selling…and the next step is to ask people if they ...

244. THE CLUB - One Social Media Channel To Rule Them All.

Episode 244 · July 11, 2025 · 08:09

If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...

243. THE CLUB – Tell Them What They Don’t Know.

Episode 243 · July 4, 2025 · 09:04

Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...

242. THE CLUB – Are You Starmer Or Trump?

Episode 242 · June 27, 2025 · 05:28

Starmer is vanillaTrump is mustardIf you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone.People like Donald Tru...

241. THE CLUB – THE KEY TO BASIC BRANDING.

Episode 241 · June 20, 2025 · 09:31

Branding is important, we all know that…but it is not just for Nike and Coca-Cola.You should think about branding.We should aspire to have a ‘look’ that patients will recognise.Think...

240. THE CLUB – ENCOURAGE FOLLOW UPS.

Episode 240 · June 13, 2025 · 07:51

Don’t be afraid to follow people up, even if there may be no clinical reason to do so.Patients often like to come back for ‘check ups’ and it keeps you front of mind with them.You ma...