Actively engaging in getting feedback from your patients is an important part of running a business.

We all fear complaints and there is a tendency to hope they want happen and perhaps ignore or distance ourselves from unhappy patients.

At the first hint of dissatisfaction with any aspect of your patient’s care, you should exaggerate your response an aggressively ask for feedback and show that you are listening and will work on an action to make it right and/or prevent it from happening.

Complaints often come about from several small issues going unresolved until they reach a tipping point where it can sometimes become irreversible.

Seek out feedback and keep your patients on side to prevent this.