This may sound salesy and as if I am trying to suggest you make people think you know more than you do, but it is not.

The fact is that patients may be choosing other practitioners over you because they believe they are more suitable in some way and they may not be.

…but it is your job to let patients know who you are and what you can do, you cannot expect them to just know.

Most fully trained reputable doctors do not feel comfortable with this, which leaves the non-fully trained, less reputable doctors to shout out loud and ‘appear’ more qualified.