Although it is important that you are obviously the spearhead of your practice and you need to create the messages and information that you send out to patients.

Ideally, it should not be specifically be about the outcomes that you can achieve or how good a doctor you are.

You really want patients to be coming to your practice, but not necessarily to be treated by you.

In this way you can scale and sell your business and you will be free to have other doctors working with you.