If you want to stand out in your practice, you need to thing of reasons why patients should come and see you.  It doesn’t necessarily have to be anything ground breaking, just simple, like 

‘I spend a lot of time in consultations’

‘I will look at other aspects eg footwear if foot and ankle specialist or lifestyle if cardiologist’

These are usually things that you are already doing.

…but the thing is, we then need to communicate in our social media, website, emails and letters to patients.

We often have these things hidden inside, but for some reason when we put things on social media, they are generic and we do not convey these attributes.

Don’t hide your light under a bushel!