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243. THE CLUB – Tell Them What They Don’t Know. Episode 243

243. THE CLUB – Tell Them What They Don’t Know.

· 09:04

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Lead all of your content with why patients should come and see you.

Don’t tell them things that they already know or can find out anywhere.

If your website, social media content and emails could have been written by a marketer or an AI bot, then you need to look at it again.

Lead with information that patients can’t find elsewhere, which will allow you to stand out and give patients a reason to come and see YOU.

Creators and Guests

JJ Staiano
Host
JJ Staiano
Plastic Surgeon & Director of STAIANO Consulting

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