Last week I said that you should use the same modality once you have contacted a patient – meet them where they want to be.

Having said that, you should use all the modalities to contact them.

Until you have got in touch with a patient, you should use every modality available to you to contact them:

·         Phone

·         SMS

·         WhatsApp

·         Email

Too many of us and our receptionists/enquiry handlers have a preferred method of contact whether that be phone or email or whatever, and they neglect to try to contact patients in other ways.