Episodes

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72. THE CLUB - Focus on what you want and your brain will help you to achieve your goal.

72. THE CLUB - Focus on what you want and your brain will help you to achieve your goal.

Episode 72 · · 09:17

Focus on what you want and your brain will help you to achieve your goal. We are set up to ignore the majority of the inputs that we hear, see or feel to allow us to function in s...

71. THE CLUB - Everything is relative.

71. THE CLUB - Everything is relative.

Episode 71 · · 11:05

Everything is relative. There is a lot that you can do to grow your Private Practice, but the reality is that you don't need to do much to separate yourself from your competition ...

70. THE CLUB - 7 Yeses to make a good 1st impression.

70. THE CLUB - 7 Yeses to make a good 1st impression.

Episode 70 · · 11:57

7 Yeses to make a good 1st impression. You only get one chance to make a first impression and it can make or break you. Think about the initial touchpoints that a potential pat...

69. THE CLUB - You should be talking about the result, not the bridge.

69. THE CLUB - You should be talking about the result, not the bridge.

Episode 69 · · 12:24

You should be talking about the result, not the bridge. Too many of us talk about what we do and patients are not really interested in this. Patients are looking for an outco...

68. THE CLUB - Automate anything that you do more than 3 times.

68. THE CLUB - Automate anything that you do more than 3 times.

Episode 68 · · 10:56

Automate anything that you do more than 3 times. I am a massive fan of automation and as a general rule of thumb, you should try to automate anything that you do more than three t...

67. THE CLUB - The secret to marketing is to have a good product.

67. THE CLUB - The secret to marketing is to have a good product.

Episode 67 · · 15:10

The secret to marketing is to have a good product. The really successful companies all have a good product and this underpins the marketing efforts. It is more important to s...

66. THE CLUB - Half way through the year, what have you done to grow your practice?

66. THE CLUB - Half way through the year, what have you done to grow your practice?

Episode 66 · · 09:59

Half way through the year, what have you done to grow your practice? If you want to have a better Private Practice, you have to do things to grow it. Sound simple? So, what ...

65. THE CLUB - Quantity, Not Quality.

65. THE CLUB - Quantity, Not Quality.

Episode 65 · · 08:26

Quantity, Not Quality. We do not produce nearly enough content because we are worried that it doesn’t quite look right or isn’t completely finished or just needs another read thro...

64. THE CLUB - It all starts with a lead.

64. THE CLUB - It all starts with a lead.

Episode 64 · · 12:33

It all starts with a lead. One of the most effective ways that you can increase the bottom line of your business is to encourage more website visitors to become leads. This is...

63. THE CLUB - How To Prevent Burnout.

63. THE CLUB - How To Prevent Burnout.

Episode 63 · · 21:28

How To Prevent Burnout. The subject of burnout is very topical at the moment and is something that I experienced a few years ago when I was trying to run my NHS Practice and my Pr...

62. THE CLUB - Phone is the kindling, email is the fuel.

62. THE CLUB - Phone is the kindling, email is the fuel.

Episode 62 · · 09:26

Phone is the kindling, email is the fuel. You have to get potential patient's contact details in order for you to start a conversation with them. Ideally, start things off with...

61. THE CLUB - How To Get On The Sunday Times Rich List.

61. THE CLUB - How To Get On The Sunday Times Rich List.

Episode 61 · · 10:40

How To Get On The Sunday Times Rich List. The smart people develop business that allow them LEVERAGE and scale so that the business can grow exponentially. Most doctors just ...

60. THE CLUB - Why you need to put money in to your Private Practice in order to get more out.

60. THE CLUB - Why you need to put money in to your Private Practice in order to get more out.

Episode 60 · · 13:36

Why you need to put money in to your Private Practice in order to get more out. It is important to keep an eye on your expenses but you have to realise that there will be expens...

59. THE CLUB - Know your numbers, so that you know if things are working.

59. THE CLUB - Know your numbers, so that you know if things are working.

Episode 59 · · 17:06

The first step is to start doing things (anything really), but then the next step is to start monitoring the effects of your actions so that you can know what is working and do more ...

58. THE CLUB - Try things, don't overthink it!

58. THE CLUB - Try things, don't overthink it!

Episode 58 · · 13:14

The secret to getting ahead is getting started. Don't worry too much about the nitty gritty of whether something is going to work or not or how you can scale it, just get started...

57. THE CLUB - How to engage in the murky world of Private Practice.

57. THE CLUB - How to engage in the murky world of Private Practice.

Episode 57 · · 10:35

New Consultants feel like they are selling their souls to the devil if they go down the route of Private Practice. This is a myth that has been propagated for some reason, but when ...

56. THE CLUB - If you want more reviews - ASK FOR THEM.

56. THE CLUB - If you want more reviews - ASK FOR THEM.

Episode 56 · · 10:34

You cannot expect people to know what to do and where to go to post reviews. You have to direct them and make it as easy as possible for them to leave a review for you - don't be shy.

55. THE CLUB - Go where the eyeballs are! Don’t neglect your Google and Facebook profiles.

55. THE CLUB - Go where the eyeballs are! Don’t neglect your Google and Facebook profiles.

Episode 55 · · 05:57

Don’t neglect your Google and Facebook profiles.

54. THE CLUB - The most efficient use of your time.

54. THE CLUB - The most efficient use of your time.

Episode 54 · · 13:00

I think most of us want to be more efficient with our use of time, but when you look at things from the outside, it is often obvious what you need to do!

53. THE CLUB - Bitcoin is the new gold!

53. THE CLUB - Bitcoin is the new gold!

Episode 53 · · 11:16

Assets are now virtual and less tangible than they used to be. Do not underestimate the value of the virtual world.

52. THE CLUB - Your job is to build assets.

52. THE CLUB - Your job is to build assets.

Episode 52 · · 11:35

This means creating things that exist when you are not there. You need to be speaking, writing or thinking. THAT'S IT!

51. THE CLUB - It doesn't matter what you do if no one can see it.

51. THE CLUB - It doesn't matter what you do if no one can see it.

Episode 51 · · 11:30

51. THE CLUB - It doesn't matter what you do if no one can see it. If you want more people to come to your Private Practice, then you have to communicate things to people. This me...

50. THE CLUB - The importance of consistency.

50. THE CLUB - The importance of consistency.

Episode 50 · · 08:43

Once you have acknowledged that you have to do SOMETHING if you are going to grow your Private Practice, the next step is to do it CONSISTENTLY!

49. THE CLUB - The single most important thing for success in your Private Practice (or your life).

49. THE CLUB - The single most important thing for success in your Private Practice (or your life).

Episode 49 · · 17:21

I have come to realise that we all spend far too much time trying to work out what to do. When you really look in to it, no one knows what to do, and the people who are successf...

48. THE CLUB - Insurance companies will become the new NHS.

48. THE CLUB - Insurance companies will become the new NHS.

Episode 48 · · 10:41

Now is the time to look at your self-pay practice and look at ways to add value to patients. The NHS will not be able to treat as many people as it used to and insurance companies...

47. THE CLUB - Rolls Royce don't just sell cars!

47. THE CLUB - Rolls Royce don't just sell cars!

Episode 47 · · 12:40

You have to think about how you can differentiate your service from every other doctor, and then focus on that - not just the procedure that you do.

46. THE CLUB - Should I use my name or a company name?

46. THE CLUB - Should I use my name or a company name?

Episode 46 · · 10:27

Ambitious doctors will often call their Private Practice by a company name to help to scale their business. There are benefits to this, but there are also cons and you should a...

45. THE CLUB - should we close our Private Practice for the lockdown?

45. THE CLUB - should we close our Private Practice for the lockdown?

Episode 45 · · 19:09

The country has just gone in to the New Year Lockdown 2021. So should we close our Private Practices or not?

44. THE CLUB - The power of the niche.

44. THE CLUB - The power of the niche.

Episode 44 · · 12:43

It is much more effective to communicate a targeted message to a small group rather than trying to talk to everyone.

43. THE CLUB - In structure, there is freedom.

43. THE CLUB - In structure, there is freedom.

Episode 43 · · 11:13

You need to treat the development of your practice as a separate job and develop routines and structure to get it to consistently grow.