Episode 102 · · 10:54
Patients make a decision either explicitly or implicitly. Every time a patient has come to see you, there will be a reason that they have chosen you. Our job is to give patient...
Episode 101 · · 13:34
Ask And Ye Shall Receive. I know it sounds basic, but if you want something, try asking for it! Like: - asking for a review - asking for a referral - asking if a patient wan...
Episode 100 · · 14:39
The Placebo Effect Is Real. It is not all about the medication that we give, there is a very real effect of the way the medication is given and how the patient feels about their t...
Episode 99 · · 13:56
Material things are the gravy and gravy is no good without the main course.
Episode 98 · · 13:11
If You Want To Do More Private Practice, You May Need To Do Less Private Practice. You need to take time to build a great practice and this time needs to come from somewhere. T...
Episode 97 · · 10:05
Be the boss of your life, don't let everyone else take charge. Everyone has their own agenda and wants to get their things done. If you don't realise what things you want to ...
Episode 96 · · 07:47
Idea x Execution² = Result. It is not good enough to just have a good idea if you do not execute. Execution is more important than the idea and will make or break you.
Episode 95 · · 11:53
Work Your Database. Q. What is your biggest asset? A. Your database. Your database is like a goldmine and the vast majority of doctors ignore it in the search for new patients...
Episode 94 · · 13:50
94. THE CLUB - You have to charge more if you are going to offer a better service. Many of the things that we can offer to give a better service do not necessarily cost us any mor...
Episode 93 · · 13:37
Giving information is seen as good practice in the NHS, but marketing in the private sector. We have to get over our concept that promoting our services is somehow a bad thing - w...
Episode 92 · · 14:05
You need to think about scaling your business, even if you are just a sole practitioner. There is only so much that you can do by yourself and the sooner you start to look for way...
Episode 91 · · 12:28
HAPPY NEW YEAR!!! This episode is about the fact that uphill tyres will be slower downhill. There is no perfect anything and there will always be a compromise. Don't try an...
Episode 90 · · 11:25
This one is a CHRISTMAS BELTER! Perceived value is the bait! Your patients do not know what value you will be able to give them by treating them, so you have to look at how you...
Episode 89 · · 10:47
If someone was reviewing your service, what would they say? Think about all the aspects of a patient's experience and try to work on improving these. When people review product...
Episode 88 · · 09:21
Life is not like being at school. It is OK to cheat! A lot of business books talk down the benefits of going to school and I don't necessarily want to be that guy, but they have a...
Episode 87 · · 10:03
Don't ignore bad reviews. I do not believe that you will fuel the fire by responding to bad reviews, in fact I think it is essential to respond and to do your best to mitigate any...
Episode 86 · · 09:21
You are not your target market. You have to accommodate patients and communicate with them in the way they want to be communicated to. This means that you have to use every mod...
Episode 85 · · 09:15
Stop looking for the ideal, there is none. It is too easy to procrastinate and look for the ideal angle for an email to your patients or the best CRM software or the difference be...
Episode 84 · · 08:17
Imperfect action trumps perfect inaction every time. As doctors, we feel that we have to make sure we are fully prepared before we undertake a procedure or intervention. When i...
Episode 83 · · 09:36
Marketing your practice is not about selling, it is about communicating. The essence to build a successful practice is to communicate effectively with your current and potential p...
Episode 82 · · 05:14
You need to give good service to get a happy customer but if you want repeat business, than that good service needs to be consistent.
Episode 81 · · 12:29
Patients want to be listened to and looked after. Do not underestimate the importance of looking after your patients and making sure that they are heard, especially if they have a...
Episode 80 · · 10:47
The most important stand at the medical conference. Conferences are back and it is nice to go and meet up with people, but I have always felt that it is fairly limited how much yo...
Episode 79 · · 10:52
Don't forget that you need to live, as well as building a successful business. Building a successful business will not automatically lead to a happy and fulfilled life. There a...
Episode 78 · · 07:51
Systems + Processes = Consistency. We have already ascertained that consistency is vital to build a sustainable business, but how do you achieve consistency? The answer is that...
Episode 77 · · 10:59
Consistency is essential if you want people to refer their friends to you. People like to know what they are getting and you need to work hard to give a consistent service to your...
Episode 76 · · 11:58
Your patients are not coming to see you, they just want the result. It is important to realise that, much as we would like to think that our patients love us, they don't love us, ...
Episode 75 · · 07:57
Avoid the feeling of entitlement and get out there and start learning about how to run a business!
Episode 74 · · 15:34
You have to employ people. There is no way that you can build a successful business by doing everything on your own. Not only will you be able to free up your time to do the hi...
Episode 73 · · 11:07
EVERYTHING COSTS: look for the best ROI. There is a tendency to think that avoiding paying for something, like CRM software or a full time secretary or some glossy brochures or leaf...
