Episode 83 · · 09:36
Marketing your practice is not about selling, it is about communicating. The essence to build a successful practice is to communicate effectively with your current and potential p...
Episode 82 · · 05:14
You need to give good service to get a happy customer but if you want repeat business, than that good service needs to be consistent.
Episode 81 · · 12:29
Patients want to be listened to and looked after. Do not underestimate the importance of looking after your patients and making sure that they are heard, especially if they have a...
Episode 80 · · 10:47
The most important stand at the medical conference. Conferences are back and it is nice to go and meet up with people, but I have always felt that it is fairly limited how much yo...
Episode 79 · · 10:52
Don't forget that you need to live, as well as building a successful business. Building a successful business will not automatically lead to a happy and fulfilled life. There a...
Episode 78 · · 07:51
Systems + Processes = Consistency. We have already ascertained that consistency is vital to build a sustainable business, but how do you achieve consistency? The answer is that...
Episode 77 · · 10:59
Consistency is essential if you want people to refer their friends to you. People like to know what they are getting and you need to work hard to give a consistent service to your...
Episode 76 · · 11:58
Your patients are not coming to see you, they just want the result. It is important to realise that, much as we would like to think that our patients love us, they don't love us, ...
Episode 75 · · 07:57
Avoid the feeling of entitlement and get out there and start learning about how to run a business!
Episode 74 · · 15:34
You have to employ people. There is no way that you can build a successful business by doing everything on your own. Not only will you be able to free up your time to do the hi...
Episode 73 · · 11:07
EVERYTHING COSTS: look for the best ROI. There is a tendency to think that avoiding paying for something, like CRM software or a full time secretary or some glossy brochures or leaf...
Episode 72 · · 09:17
Focus on what you want and your brain will help you to achieve your goal. We are set up to ignore the majority of the inputs that we hear, see or feel to allow us to function in s...
Episode 71 · · 11:05
Everything is relative. There is a lot that you can do to grow your Private Practice, but the reality is that you don't need to do much to separate yourself from your competition ...
Episode 70 · · 11:57
7 Yeses to make a good 1st impression. You only get one chance to make a first impression and it can make or break you. Think about the initial touchpoints that a potential pat...
Episode 69 · · 12:24
You should be talking about the result, not the bridge. Too many of us talk about what we do and patients are not really interested in this. Patients are looking for an outco...
Episode 68 · · 10:56
Automate anything that you do more than 3 times. I am a massive fan of automation and as a general rule of thumb, you should try to automate anything that you do more than three t...
Episode 67 · · 15:10
The secret to marketing is to have a good product. The really successful companies all have a good product and this underpins the marketing efforts. It is more important to s...
Episode 66 · · 09:59
Half way through the year, what have you done to grow your practice? If you want to have a better Private Practice, you have to do things to grow it. Sound simple? So, what ...
Episode 65 · · 08:26
Quantity, Not Quality. We do not produce nearly enough content because we are worried that it doesn’t quite look right or isn’t completely finished or just needs another read thro...
Episode 64 · · 12:33
It all starts with a lead. One of the most effective ways that you can increase the bottom line of your business is to encourage more website visitors to become leads. This is...
Episode 63 · · 21:28
How To Prevent Burnout. The subject of burnout is very topical at the moment and is something that I experienced a few years ago when I was trying to run my NHS Practice and my Pr...
Episode 62 · · 09:26
Phone is the kindling, email is the fuel. You have to get potential patient's contact details in order for you to start a conversation with them. Ideally, start things off with...
Episode 61 · · 10:40
How To Get On The Sunday Times Rich List. The smart people develop business that allow them LEVERAGE and scale so that the business can grow exponentially. Most doctors just ...
Episode 60 · · 13:36
Why you need to put money in to your Private Practice in order to get more out. It is important to keep an eye on your expenses but you have to realise that there will be expens...
Episode 59 · · 17:06
The first step is to start doing things (anything really), but then the next step is to start monitoring the effects of your actions so that you can know what is working and do more ...
Episode 58 · · 13:14
The secret to getting ahead is getting started. Don't worry too much about the nitty gritty of whether something is going to work or not or how you can scale it, just get started...
Episode 57 · · 10:35
New Consultants feel like they are selling their souls to the devil if they go down the route of Private Practice. This is a myth that has been propagated for some reason, but when ...
Episode 56 · · 10:34
You cannot expect people to know what to do and where to go to post reviews. You have to direct them and make it as easy as possible for them to leave a review for you - don't be shy.
Episode 55 · · 05:57
Don’t neglect your Google and Facebook profiles.
Episode 54 · · 13:00
I think most of us want to be more efficient with our use of time, but when you look at things from the outside, it is often obvious what you need to do!
