Don't pay for review sites - you will be paying to build their brand. You need to control as much of your practice as possible and if you pay for review sites such as Trustpilot, D...
Half way through the year - what have you done? ...and perhaps more importantly, what are you going to do in the next half of the year?
Do you want to scale? If yes, you have two options - use assets or people. If you want to grow beyond the traditional 'time for money' model that most doctors are in, you have tw...
No one will read everything you put out there, so it is OK to repeat yourself. You should be keeping in touch with your database with relevant and helpful information and it is OK i...
Although it is important that you are obviously the spearhead of your practice and you need to create the messages and information that you send out to patients. Ideally, it should n...
156. THE CLUB - A No Is As Good As A Yes When It Comes To Following Up With Leads. Follow up is an essential part of growing a successful business but it is important to try to disas...
It is important to produce content and update your website and social media content but it is not enough to just do this and hope people visit. You have to point people in your dire...
Work smarter. Focus on the areas that will have the highest yield. Look at the places that will have the most eyes on them to focus your efforts,
Never Give Up. You should keep contacting your patients and potential patients forever and never give up unless they tell you that they are no longer interested in hearing from you...
Do not talk about what you do or how you do it. Patients may say they are interested in this, but they are not. They are only interested in getting rid of a pain or moving toward...
Hold yourself accountable by telling other people what you are doing. The easiest person to fool is yourself and it is really helpful to talk to other people to tell them what you a...
No One Buys Unless You Make An Offer. This is a lesson from sales training and I know we like to think that we are not in the business of making sales, but the principle is the sa...
Don't be complacent. Try to realise, before it is too late, that you need to take as much action as quickly as possible rather than waiting until things are perfect or the time is r...
Aim To Unbusy Yourself. Many doctors that I speak to are busy and I feel for them. I used to be busy …but I am not so busy any more and I spend most of my time trying to make myself ...
You Have To Put Out! It doesn't matter how much planning or thought that goes in to the service that you want to offer, you must be regularly communicating. Communicating on your we...
Make Habits, Not Goals. True change only comes when you consistently commit to doing something on a daily, weekly or monthly basis. Goals are useful but habits are more important.
Make goals based on input, not output. Focus on the things that you can control, eg contacting patients, writing blog posts, doing videos. Rather than things you can't control, like...
What Will You Pray For? Be Specific. If you were going to pray for something, it would be helpful to those involved if you were specific about it. It is easier to reach a goal or get...
Are you the best doctor at doing what you do? You might be, but you might not be (and probably aren't). ...but every patient that you have treated has decided that you were the bes...
Good is not good enough, you have to be remarkable. Ask any of your colleagues what sort of service they give and they will all say that they are ‘good’. No one will admit to being ...
Use Live Chat. It is an extension of answering the phone. If you don't have a live chat feature on your website, I suggest that you get one. They can have automated responses b...
Think about what the patient sees - don't spend all of your time polishing your website! It is getting more difficult to get people's attention in this world and patients will onl...
If you don't tell people, they won't know. When I talk to doctors, I always ask why patients should choose them. I know it is a difficult question and everyone find it hard t...
What Is It All For? Don't lose sight of the reason you are doing what you are doing. - You are not trying to build a social media empire - You are not trying to educate the...
There is more to a successful song than the lyrics. It must be frustrating if you are a songwriter and you feel that you write great songs, but they don't get anywhere. Even if...
MERRY CHRISTMAS! The True Measure Of Time Is Change. Don't let things cruise on, you have to make changes as that is what is important in life.
135. THE CLUB - You have to produce Art = your interpretation of things. I believe we should all be spending our lives producing art, whether that is painting a picture or making ...
Education builds authority. The main focus of our efforts after someone enquiries is POSITIONING. We need to let them know that we are an expert and we are best placed to treat...
Support the NHS. We are brought up to feel guilty about private practice as if we are being unfaithful to our NHS practice by spending time on it. We have to realise that the N...
Stop looking for excuses. If you want to change, accept there will be some bad with the good. If you are not happy where you are and you want something different, there will in...
