Plastic Surgeon & Director of STAIANO Consulting
This may sound salesy and as if I am trying to suggest you make people think you know more than you do, but it is not. The fact is that patients may be choosing other practitioners o...
It is hard to produce content, especially when you are busy trying to hold down a job. ...so it is important to ensure that you promote and distribute each piece of content widely s...
Actively engaging in getting feedback from your patients is an important part of running a business. We all fear complaints and there is a tendency to hope they want happen and perha...
Empathy and understanding are underused assets for most consultants. We don’t necessarily have to come up with the answers every time and patients don’t necessarily need explanations...
Sitting down and planning a strategy and your ethos and message is really important, but you cannot get your message out there without help. You need to embrace technology and softw...
· You need a vision · You need a statement/philosophy that you can communicate · You need to communicate it as often and as widely as you can
Following on from last week when I spoke about using AI to help you to produce content for AI searches. …today the message is that we need to producing content around what people wan...
Things have changed and I have learned something about SEO. I thought it was about maximising your website so that it comes up in searches. …but I have learned that that is not the...
I believe that this is the most important thing to focus on if you want your Private Practice to run like a business rather than a job ….and I believe it is going to become even mor...
I think a lot of doctors think they should be busier than they are in their private practice. They think they offer a great service and they think they are better than the other opti...
Most business have the order of priority 1. New Customer 2. Existing Customer 3. Staff I suggest you flip this on its head.
What are you doing to ‘get and keep customers’? …because that is the point of a business, any business. Whether you like it or not, your private practice is a business and as much...
You might think that paying to get patients, whether it be through a ‘broker’ or advertising, is a good way to increase your private practice. …but it isn’t! You spend your time doi...
You should be regularly contacting your database and it is important not to forget past patients. Whether it is: · To let them know you are there and they can get in touch ...
This is a time management tip that you can use to make yourself more effective in building your practice, but also in your clinical work. I have found it particularly useful to make...
If you are more expensive than other practitioners, don’t try to encourage patients to pay more to see you, but you have a duty to explain why you are more expensive. If they come ba...
If you are regularly sending out emails to your patients and potential patients, it is helpful to step back and think why you are doing it. There is a tendency to worry that you mig...
Whether you are already using it quite or lot, or if you are not using it at all, you need to use it more. It is not going away and we need to embrace it and look for ways we can ut...
I work with other surgeons in my clinic and sometimes patients get in touch with skin cancers they would like removed. They have usually already been to see their GP and referred to...
You cannot say something is all good without highlighting what is bad about it. You have to differentiate to attract your ideal patients, but this means that while you should share w...
