Plastic Surgeon & Director of STAIANO Consulting
Don’t be tempted to put all your information on your website. Just put enough to encourage patients to want to find out more. You should have a button clearly visible at various plac...
You have to repeat yourself, not just in the content you put out (see episode 238), but when you are talking to your staff. If you want people to do something or follow a process, yo...
Many of us, and more importantly, our secretaries, have the mentality that if patients want treatment, they will call us back if the phone isn’t answered or they will get back in tou...
Last week I said that you should use the same modality once you have contacted a patient – meet them where they want to be. Having said that, you should use all the modalities to co...
Not everybody likes coffee. If you like contacting people by phone, it doesn’t mean everyone wants to be contacted by phone. If you like text or WhatsApp, it may not be everyone’s pr...
It is OK to give patients and potential patients, easy access to you. I find that a WhatsApp number works well. It doesn’t mean that you are liable for an emergency call at 3am. Y...
It is more important to try stuff and throw things against the wall rather than worrying too much about what you should be trying. Many of us worry about the quality of the content w...
I don’t like using the word ‘marketing’ because it puts a lot of doctors off and sounds bad …but I do think that ‘pull marketing’ is much more effective, ethical and easier to imple...
It is a common trait of doctors to want to get things right. We make sure that we know what we are doing before we take action to treat a patient …and this is undoubtedly a good trai...
Do you even know what your most valuable asset is? · It is not your hands · Or your knowledge · Or your experience · Or your reputation The first thin...
It can be daunting for patients to be sent for blood tests or investigations without knowing how much it is going to cost or where it will lead to. will I have to pay for another con...
If you want to run your practice like a business, you have to focus on the self pay market. That doesn’t mean that you can’t treat insured patients, it just means that you can’t rel...
You need a system to allow you to regularly produce content to put out to your patients and potential patients. This could be batch producing content, say once a month …or doing so...
Everyone says that they give a great service which makes it hard to know who to believe. Make a point of developing a process for how patients are treated postoperatively and tell p...
We all rely on our secretaries and our staff, like clinic nurses, and that is fine. …but if you want to run a business, then you have to acknowledge that they are dispensable. You ...
Another simple solution that none of us seem to do. If you want to avoid patients being angry about being kept waiting Either: 1. Don’t keep them waiting and make sure your c...
You need to acknowledge that we are in this game to work and to ‘sell’ our services. The first step is to decide what it is you are selling …and the next step is to ask people if the...
If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube …fear not. Ideally, you should be pos...
Lead all of your content with why patients should come and see you. Don’t tell them things that they already know or can find out anywhere. If your website, social media content and ...
Starmer is vanilla Trump is mustard If you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone. People like Donald ...
