You Have To Look At The Dials When You Are Flying The Plane. If you want your business to run effectively, you need to know how healthy it is. This means having an idea of how ...
It seems that a lot of doctors have a view on which site is best to encourage patients to leave reviews as there are a few options out there. Some sites require a monthly payment and...
Think about giving your more profitable treatments priority. You may be surprised if you analyse what your most profitable activities are. With this knowledge it can help you to know...
ASA is OK. Are You Helping People? There seems to be two camps. Those traditional doctors who feel that advertising in medicine should not be allowed ...and those that are on tik t...
Not All Metrics Are Created Equal. You need to know what to use and when. Don't be too proud of your YouTube views or Facebook followers if they are not making your clinic busie...
Following on from last week where I spoke about focusing on one area of your practice eg, your website or YouTube channel. The process to take involves analysing that area and measur...
Think about specific areas of your practice that you can work on and focus on that. Whether that be: · your website · your follow up sequences · your social m...
1 Hour Doing Is Worth 10 Hours Saying. I am a big fan of meetings, they can be enjoyable, but in terms of productivity, they leave a lot to be desired. Things only happen when you do...
Have The Mentality Of A Buyer, Not A Seller. This is easy to say, but hard to do. We must move away from the mindset that we are here to offer services to patients and move towards t...
It is better to offer skilled rather than unskilled labour, but we can do even better than that. Most of us are offering a service that many others can offer (albeit a skilled serv...
How To Optimise Your Website. Forget about SEO, if you want to get your website working for you, you need to optimise it. Don't spending time and money trying to get more people to v...
You Will Catch Better Fish With Better Bait. If you want to have food, you have to use some of your food as bait in order to catch more food. People who use good bait, don't do it ...
Happy New Year! What's On The Menu? If you want people to choose your dish, you have to explain to them what you are offering.
The True Price Of Paid Advertising. It can be very appealing to use paid advertising and it certainly works - it will bring in more patients. ...but have you stopped to think about ...
Be Selfish, This Is Your Life. We all have two lives, the second life starts when we realise we only have one life.
Are You A Commodity Or A Product? A commodity has no differentiation and it doesn't matter where it comes from. The price is set according to supply and demand. A product can be diff...
You have to be competitive – there is no money in the middle. The gazelle needs to run faster than the lion, otherwise it will get eaten. The lion needs to run faster than the gazell...
Building your practice is infinite. It never ends. Running a business requires constantly thinking of ways to add value and engage with your customers. It is not about 'advertisi...
You don't need more patients. If you want to grow and scale your private practice, you cannot do this by treating more patients. There will come a time when quality will suffer. I...
Time is NOT your most valuable asset... It is often said that time is our most valuable asset, but it is not. Today I will talk about what is...
The difference between a happy patient and a delighted patient is SURPRISE. Spend time looking for ways that you can surprise your patients over and above delivering the actual ser...
Examine People More. It seems that as you get more senior in medicine, you tend to examine people less. If you have ever been a patient, you may appreciate the connection and emp...
If you want your practice to grow, you have focus on the important things. I am at our plastic surgery conference and there are a lot of interesting talks, but they will not have a s...
Use WhatsApp - it is a great way to connect with your patients. I don't advise giving out your mobile phone number (although I know some consultants do), but I also don't advise tha...
You have to give people an idea of what you can do for them, before you actually do it. Most of us rely on word of mouth, which is people recommending us after they have experienced ...
Your Private Practice can (and should) be better than your NHS Practice. There is an opportunity in private practice to provide excellent service over and above what is possible w...
It's OK to charge patients for giving them more support. You must let go of the NHS mentality that we are only here to seek out and treat pathology. Many of us spend a lot of t...
Building Your Practice Is Simple But It Is Not Easy. The things that you have to do are pretty obvious once they are pointed out to you. - give information - engage with patient...
You need to invest in improving your service. The best investment that you can make if you want to grow your practice, is not in advertising, PR or marketing ...it is in improving yo...
People buy because it is a better price or because it is better - which are you? You probably think you are better, but if that is the case, you need to demonstrate this and expla...
