Episode 162 · · 09:44
Producing content is only half the battle. The actors and writers have gone on strike in Hollywood, but you realise that they are nothing without the rest of the machine that works t...
Episode 161 · · 09:14
Don't pay for review sites - you will be paying to build their brand. You need to control as much of your practice as possible and if you pay for review sites such as Trustpilot, Doc...
Episode 160 · · 05:50
Half way through the year - what have you done? ...and perhaps more importantly, what are you going to do in the next half of the year?
Episode 159 · · 13:31
Do you want to scale? If yes, you have two options - use assets or people. If you want to grow beyond the traditional 'time for money' model that most doctors are in, you have two ...
Episode 158 · · 06:59
No one will read everything you put out there, so it is OK to repeat yourself. You should be keeping in touch with your database with relevant and helpful information and it is OK if...
Episode 156 · · 08:43
Although it is important that you are obviously the spearhead of your practice and you need to create the messages and information that you send out to patients.Ideally, it should no...
Episode 157 · · 11:20
156. THE CLUB - A No Is As Good As A Yes When It Comes To Following Up With Leads.Follow up is an essential part of growing a successful business but it is important to try to disass...
Episode 155 · · 07:50
It is important to produce content and update your website and social media content but it is not enough to just do this and hope people visit.You have to point people in your direct...
Episode 154 · · 07:40
Work smarter. Focus on the areas that will have the highest yield.Look at the places that will have the most eyes on them to focus your efforts,
Episode 153 · · 10:59
Never Give Up. You should keep contacting your patients and potential patients forever and never give up unless they tell you that they are no longer interested in hearing from you.D...
Episode 152 · · 10:08
Do not talk about what you do or how you do it. Patients may say they are interested in this, but they are not. They are only interested in getting rid of a pain or moving towards a ...
Episode 151 · · 10:15
Hold yourself accountable by telling other people what you are doing.The easiest person to fool is yourself and it is really helpful to talk to other people to tell them what you are...
Episode 150 · · 11:02
No One Buys Unless You Make An Offer. This is a lesson from sales training and I know we like to think that we are not in the business of making sales, but the principle is the same...
Episode 149 · · 09:02
Don't be complacent. Try to realise, before it is too late, that you need to take as much action as quickly as possible rather than waiting until things are perfect or the time is ri...
Episode 148 · · 17:07
Aim To Unbusy Yourself.Many doctors that I speak to are busy and I feel for them.I used to be busy…but I am not so busy any more and I spend most of my time trying to make myself les...
Episode 147 · · 08:04
You Have To Put Out!It doesn't matter how much planning or thought that goes in to the service that you want to offer, you must be regularly communicating.Communicating on your websi...
Episode 146 · · 08:37
Make Habits, Not Goals.True change only comes when you consistently commit to doing something on a daily, weekly or monthly basis.Goals are useful but habits are more important.
Episode 145 · · 12:50
Make goals based on input, not output.Focus on the things that you can control, eg contacting patients, writing blog posts, doing videos.Rather than things you can't control, like ho...
Episode 144 · · 14:49
What Will You Pray For? Be Specific.If you were going to pray for something, it would be helpful to those involved if you were specific about it.It is easier to reach a goal or get a...
Episode 143 · · 11:08
Are you the best doctor at doing what you do?You might be, but you might not be (and probably aren't)....but every patient that you have treated has decided that you were the best do...
Episode 142 · · 05:34
Good is not good enough, you have to be remarkable.Ask any of your colleagues what sort of service they give and they will all say that they are ‘good’. No one will admit to being av...
Episode 141 · · 10:45
Use Live Chat. It is an extension of answering the phone. If you don't have a live chat feature on your website, I suggest that you get one. They can have automated responses b...
Episode 140 · · 09:55
Think about what the patient sees - don't spend all of your time polishing your website! It is getting more difficult to get people's attention in this world and patients will onl...
Episode 139 · · 13:31
If you don't tell people, they won't know. When I talk to doctors, I always ask why patients should choose them. I know it is a difficult question and everyone find it hard t...
Episode 138 · · 12:12
What Is It All For? Don't lose sight of the reason you are doing what you are doing. - You are not trying to build a social media empire - You are not trying to educate the...
Episode 137 · · 10:55
There is more to a successful song than the lyrics. It must be frustrating if you are a songwriter and you feel that you write great songs, but they don't get anywhere. Even if...
Episode 136 · · 08:00
MERRY CHRISTMAS! The True Measure Of Time Is Change. Don't let things cruise on, you have to make changes as that is what is important in life.
Episode 135 · · 14:04
135. THE CLUB - You have to produce Art = your interpretation of things. I believe we should all be spending our lives producing art, whether that is painting a picture or making ...
Episode 134 · · 07:55
Education builds authority. The main focus of our efforts after someone enquiries is POSITIONING. We need to let them know that we are an expert and we are best placed to treat...
Episode 133 · · 11:12
Support the NHS. We are brought up to feel guilty about private practice as if we are being unfaithful to our NHS practice by spending time on it. We have to realise that the N...
