Episode 173 · · 09:36
Time is NOT your most valuable asset...It is often said that time is our most valuable asset, but it is not.Today I will talk about what is...
Episode 172 · · 08:33
The difference between a happy patient and a delighted patient is SURPRISE. Spend time looking for ways that you can surprise your patients over and above delivering the actual servi...
Episode 171 · · 10:05
Examine People More. It seems that as you get more senior in medicine, you tend to examine people less. If you have ever been a patient, you may appreciate the connection and empathy...
Episode 170 · · 06:22
If you want your practice to grow, you have focus on the important things.I am at our plastic surgery conference and there are a lot of interesting talks, but they will not have a si...
Episode 169 · · 11:02
Use WhatsApp - it is a great way to connect with your patients. I don't advise giving out your mobile phone number (although I know some consultants do), but I also don't advise that...
Episode 168 · · 06:48
You have to give people an idea of what you can do for them, before you actually do it.Most of us rely on word of mouth, which is people recommending us after they have experienced t...
Episode 167 · · 13:09
Your Private Practice can (and should) be better than your NHS Practice. There is an opportunity in private practice to provide excellent service over and above what is possible wit...
Episode 166 · · 12:19
It's OK to charge patients for giving them more support. You must let go of the NHS mentality that we are only here to seek out and treat pathology. Many of us spend a lot of time ...
Episode 165 · · 11:19
Building Your Practice Is Simple But It Is Not Easy. The things that you have to do are pretty obvious once they are pointed out to you. - give information - engage with patients - ...
Episode 164 · · 09:14
You need to invest in improving your service.The best investment that you can make if you want to grow your practice, is not in advertising, PR or marketing...it is in improving your...
Episode 163 · · 14:37
People buy because it is a better price or because it is better - which are you? You probably think you are better, but if that is the case, you need to demonstrate this and explain...
Episode 162 · · 09:44
Producing content is only half the battle. The actors and writers have gone on strike in Hollywood, but you realise that they are nothing without the rest of the machine that works t...
Episode 161 · · 09:14
Don't pay for review sites - you will be paying to build their brand. You need to control as much of your practice as possible and if you pay for review sites such as Trustpilot, Doc...
Episode 160 · · 05:50
Half way through the year - what have you done? ...and perhaps more importantly, what are you going to do in the next half of the year?
Episode 159 · · 13:31
Do you want to scale? If yes, you have two options - use assets or people. If you want to grow beyond the traditional 'time for money' model that most doctors are in, you have two ...
Episode 158 · · 06:59
No one will read everything you put out there, so it is OK to repeat yourself. You should be keeping in touch with your database with relevant and helpful information and it is OK if...
Episode 156 · · 08:43
Although it is important that you are obviously the spearhead of your practice and you need to create the messages and information that you send out to patients.Ideally, it should no...
Episode 157 · · 11:20
156. THE CLUB - A No Is As Good As A Yes When It Comes To Following Up With Leads.Follow up is an essential part of growing a successful business but it is important to try to disass...
Episode 155 · · 07:50
It is important to produce content and update your website and social media content but it is not enough to just do this and hope people visit.You have to point people in your direct...
Episode 154 · · 07:40
Work smarter. Focus on the areas that will have the highest yield.Look at the places that will have the most eyes on them to focus your efforts,
Episode 153 · · 10:59
Never Give Up. You should keep contacting your patients and potential patients forever and never give up unless they tell you that they are no longer interested in hearing from you.D...
Episode 152 · · 10:08
Do not talk about what you do or how you do it. Patients may say they are interested in this, but they are not. They are only interested in getting rid of a pain or moving towards a ...
Episode 151 · · 10:15
Hold yourself accountable by telling other people what you are doing.The easiest person to fool is yourself and it is really helpful to talk to other people to tell them what you are...
Episode 150 · · 11:02
No One Buys Unless You Make An Offer. This is a lesson from sales training and I know we like to think that we are not in the business of making sales, but the principle is the same...
Episode 149 · · 09:02
Don't be complacent. Try to realise, before it is too late, that you need to take as much action as quickly as possible rather than waiting until things are perfect or the time is ri...
Episode 148 · · 17:07
Aim To Unbusy Yourself.Many doctors that I speak to are busy and I feel for them.I used to be busy…but I am not so busy any more and I spend most of my time trying to make myself les...
Episode 147 · · 08:04
You Have To Put Out!It doesn't matter how much planning or thought that goes in to the service that you want to offer, you must be regularly communicating.Communicating on your websi...
Episode 146 · · 08:37
Make Habits, Not Goals.True change only comes when you consistently commit to doing something on a daily, weekly or monthly basis.Goals are useful but habits are more important.
Episode 145 · · 12:50
Make goals based on input, not output.Focus on the things that you can control, eg contacting patients, writing blog posts, doing videos.Rather than things you can't control, like ho...
Episode 144 · · 14:49
What Will You Pray For? Be Specific.If you were going to pray for something, it would be helpful to those involved if you were specific about it.It is easier to reach a goal or get a...
