Displaying episodes 31 - 60 of 195 in total
163. THE CLUB - People buy because it is a better price or because it is better - which are you?
People buy because it is a better price or because it is better - which are you? You probably think you are better, but if that is the case, you need to demonstrate t...
162. THE CLUB - Producing content is only half the battle.
Producing content is only half the battle. The actors and writers have gone on strike in Hollywood, but you realise that they are nothing without the rest of the machi...
161. THE CLUB - Don't pay for review sites - you will be paying to build their brand.
Don't pay for review sites - you will be paying to build their brand. You need to control as much of your practice as possible and if you pay for review sites such as ...
160. THE CLUB - Half way through the year - what have you done?
Half way through the year - what have you done? ...and perhaps more importantly, what are you going to do in the next half of the year?
159. THE CLUB - Do you want to scale? If yes, you have two options - use assets or people.
Do you want to scale? If yes, you have two options - use assets or people. If you want to grow beyond the traditional 'time for money' model that most doctors are in...
158. THE CLUB - No one will read everything you put out there, so it is OK to repeat yourself.
No one will read everything you put out there, so it is OK to repeat yourself. You should be keeping in touch with your database with relevant and helpful information ...
157. THE CLUB - Your Marketing Should Not Be Talking About You.
Although it is important that you are obviously the spearhead of your practice and you need to create the messages and information that you send out to patients.Ideall...
156. THE CLUB - A No Is As Good As A Yes When It Comes To Following Up With Leads.
156. THE CLUB - A No Is As Good As A Yes When It Comes To Following Up With Leads.Follow up is an essential part of growing a successful business but it is important t...
155. THE CLUB - Build it and they will not necessarily come!
It is important to produce content and update your website and social media content but it is not enough to just do this and hope people visit.You have to point people...
154. THE CLUB - Work smarter. Focus on the areas that will have the highest yield.
Work smarter. Focus on the areas that will have the highest yield.Look at the places that will have the most eyes on them to focus your efforts,
153. THE CLUB - Never Give Up.
Never Give Up. You should keep contacting your patients and potential patients forever and never give up unless they tell you that they are no longer interested in hea...
152. THE CLUB - Listen To Your Patients - They Will Tell You What You Should Be Writing About.
Do not talk about what you do or how you do it. Patients may say they are interested in this, but they are not. They are only interested in getting rid of a pain or mo...
151. THE CLUB - Hold yourself accountable by telling other people what you are doing.
Hold yourself accountable by telling other people what you are doing.The easiest person to fool is yourself and it is really helpful to talk to other people to tell th...
150. THE CLUB - No One Buys Unless You Make An Offer.
No One Buys Unless You Make An Offer. This is a lesson from sales training and I know we like to think that we are not in the business of making sales, but the princi...
149. THE CLUB - ACT NOW - Life Is Short.
Don't be complacent. Try to realise, before it is too late, that you need to take as much action as quickly as possible rather than waiting until things are perfect or...
148. THE CLUB - Aim To Unbusy Yourself.
Aim To Unbusy Yourself.Many doctors that I speak to are busy and I feel for them.I used to be busy…but I am not so busy any more and I spend most of my time trying to ...
147. THE CLUB - You Have To Put Out!
You Have To Put Out!It doesn't matter how much planning or thought that goes in to the service that you want to offer, you must be regularly communicating.Communicatin...
146. THE CLUB - Make Habits, Not Goals.
Make Habits, Not Goals.True change only comes when you consistently commit to doing something on a daily, weekly or monthly basis.Goals are useful but habits are more ...
145. THE CLUB - Make goals based on input, not output.
Make goals based on input, not output.Focus on the things that you can control, eg contacting patients, writing blog posts, doing videos.Rather than things you can't c...
144. THE CLUB - What Will You Pray For? Be Specific.
What Will You Pray For? Be Specific.If you were going to pray for something, it would be helpful to those involved if you were specific about it.It is easier to reach ...
143. THE CLUB - Are you the best doctor at doing what you do?
Are you the best doctor at doing what you do?You might be, but you might not be (and probably aren't)....but every patient that you have treated has decided that you w...
142. THE CLUB - Good is not good enough, you have to be remarkable.
Good is not good enough, you have to be remarkable.Ask any of your colleagues what sort of service they give and they will all say that they are ‘good’. No one will ad...
141. THE CLUB - Use Live Chat. It is an extension of answering the phone.
Use Live Chat. It is an extension of answering the phone. If you don't have a live chat feature on your website, I suggest that you get one. They can have automa...
140. THE CLUB - Think about what the patient sees - don't spend all of your time polishing your website!
Think about what the patient sees - don't spend all of your time polishing your website! It is getting more difficult to get people's attention in this world and pa...
139. THE CLUB - If you don't tell people, they won't know.
If you don't tell people, they won't know. When I talk to doctors, I always ask why patients should choose them. I know it is a difficult question and everyone...
138. THE CLUB - What Is It All For?
What Is It All For? Don't lose sight of the reason you are doing what you are doing. - You are not trying to build a social media empire - You are not trying...
137. THE CLUB - There is more to a successful song than the lyrics.
There is more to a successful song than the lyrics. It must be frustrating if you are a songwriter and you feel that you write great songs, but they don't get anywh...
136. THE CLUB - The True Measure Of Time Is Change.
MERRY CHRISTMAS! The True Measure Of Time Is Change. Don't let things cruise on, you have to make changes as that is what is important in life.
135. THE CLUB - You have to produce Art = your interpretation of things.
135. THE CLUB - You have to produce Art = your interpretation of things. I believe we should all be spending our lives producing art, whether that is painting a pic...
134. THE CLUB - Education builds authority.
Education builds authority. The main focus of our efforts after someone enquiries is POSITIONING. We need to let them know that we are an expert and we are best ...