Episode 203 · · 13:00
How To Qualify For The Olympics (in Private Practice)If you want to separate yourself from everyone else who is just going through the motions and not trying to excel in their field,...
Episode 202 · · 08:24
Who are you voting for?Today is the election and we have to decide who to vote for. All the parties are trying to convince us that they are the best but we will all individually hav...
Episode 201 · · 12:31
How To Advertise Your Private Practice For FREE!It is essential that you advertise your private practice, but if you think that you can’t afford it, think again.I’m not going to say ...
Episode 200 · · 10:16
Try To discover the things you didn’t know you didn’t know.It is too easy to be blind to what is happening with your private practice because, let’s face it, we have enough on our pl...
Episode 199 · · 06:36
Would You Buy Shares In The Company Of YOU?You buy shares in business that are growing and planning to increase their revenues and profits, not in static business with no strategic v...
Episode 198 · · 12:56
How To Compound Your Content.It is important to produce regular content if you can, but it is equally important to utilise that content effectively.That means, you need to make it co...
Episode 197 · · 11:09
Start An Online ShopI think a lot of us are missing a trick in what a business person would call ‘upselling’.I know that as a doctor, we don’t think of what we do as ‘selling’ and th...
Episode 196 · · 08:12
Learn A Lesson From Autoglass.Much as we like to think that we offer a bespoke service and we need to talk to and examine patients before coming up with a diagnosis, if you think abo...
Episode 195 · · 09:33
Don't Do Facebook AdsYou may have seen a lot of people telling you how effective Facebook marketing can be. ...I have seen these people too.But I am here to say that we, as doctors, ...
Episode 194 · · 14:18
You Are Not Doing Anyone Any Favours By Not Talking About Price. You must accept that patients will have to pay for our services if they are seeking private care (self pay). If we ar...
Episode 193 · · 09:14
Be Productive, Not Busy.I think it may be a doctor thing that we are very proud to announce how busy we are, but I feel that we are sometimes better at being busy than being producti...
Episode 192 · · 11:54
You Have To Look At The Dials When You Are Flying The Plane. If you want your business to run effectively, you need to know how healthy it is. This means having an idea of how much...
Episode 191 · · 07:04
It seems that a lot of doctors have a view on which site is best to encourage patients to leave reviews as there are a few options out there.Some sites require a monthly payment and ...
Episode 190 · · 09:56
Think about giving your more profitable treatments priority.You may be surprised if you analyse what your most profitable activities are.With this knowledge it can help you to know w...
Episode 189 · · 10:38
ASA is OK. Are You Helping People?There seems to be two camps. Those traditional doctors who feel that advertising in medicine should not be allowed ...and those that are on tik tok ...
Episode 188 · · 08:36
Not All Metrics Are Created Equal. You need to know what to use and when. Don't be too proud of your YouTube views or Facebook followers if they are not making your clinic busier. ....
Episode 187 · · 09:13
Following on from last week where I spoke about focusing on one area of your practice eg, your website or YouTube channel.The process to take involves analysing that area and measuri...
Episode 186 · · 05:54
Think about specific areas of your practice that you can work on and focus on that.Whether that be:· your website· your follow up sequences· your social media...
Episode 185 · · 12:40
1 Hour Doing Is Worth 10 Hours Saying.I am a big fan of meetings, they can be enjoyable, but in terms of productivity, they leave a lot to be desired.Things only happen when you do s...
Episode 184 · · 16:16
Have The Mentality Of A Buyer, Not A Seller.This is easy to say, but hard to do.We must move away from the mindset that we are here to offer services to patients and move towards the...
Episode 183 · · 11:00
It is better to offer skilled rather than unskilled labour, but we can do even better than that. Most of us are offering a service that many others can offer (albeit a skilled servic...
Episode 182 · · 08:43
How To Optimise Your Website.Forget about SEO, if you want to get your website working for you, you need to optimise it.Don't spending time and money trying to get more people to vis...
Episode 181 · · 09:32
You Will Catch Better Fish With Better Bait. If you want to have food, you have to use some of your food as bait in order to catch more food. People who use good bait, don't do it be...
Episode 180 · · 10:56
Happy New Year! What's On The Menu?If you want people to choose your dish, you have to explain to them what you are offering.
Episode 179 · · 14:00
The True Price Of Paid Advertising.It can be very appealing to use paid advertising and it certainly works - it will bring in more patients....but have you stopped to think about whe...
Episode 178 · · 11:29
Be Selfish, This Is Your Life.We all have two lives, the second life starts when we realise we only have one life.
Episode 177 · · 08:04
Are You A Commodity Or A Product?A commodity has no differentiation and it doesn't matter where it comes from. The price is set according to supply and demand.A product can be differ...
Episode 176 · · 09:47
You have to be competitive – there is no money in the middle.The gazelle needs to run faster than the lion, otherwise it will get eaten.The lion needs to run faster than the gazelle ...
Episode 175 · · 07:58
Building your practice is infinite. It never ends. Running a business requires constantlythinking of ways to add value and engage with your customers. It is not about 'advertising' o...
Episode 174 · · 10:44
You don't need more patients. If you want to grow and scale your privatepractice, you cannot do this by treating more patients. There will come a time when quality will suffer. If yo...
