Episode 215 · · 08:22
Patients don’t know what questions to ask, so they end up asking ‘how much is….?’.This is an easy question to ask and it is easy for them to compare providers based on it, but it may...
Episode 214 · · 06:50
Don’t take any opportunity that arises. Think about the outcome and is it something that you really want or just something that happened to come along.Don’t be tempted to join a cou...
Episode 213 · · 05:13
There are plenty of people who will tell you what to do in order to achieve a certain result, like growing your social media following.…but just because you can do it, doesn’t mean t...
Episode 212 · · 08:26
I think it is important to have a social media presence but I also think you should not feel like it is your master.Do not worry about how many followers or subscribers that you have...
Episode 211 · · 08:20
No one wants an operation, they want a result. They don’t care how long it takes or how much or how little you need to do during the procedure.Longer is not necessarily better and y...
Episode 210 · · 09:25
If you want to stand out in your practice, you need to thing of reasons why patients should come and see you. It doesn’t necessarily have to be anything ground breaking, just simple...
Episode 209 · · 06:53
Having been on the other side of things and seen things through the patient's eyes, I realise how important it is that you feel looked after.We didn't really know what the outcome sh...
Episode 208 · · 05:18
Having spoken last week about what we need to talk about when advertising your practice, today the message is that you don't need to pay for advertising.That is not to say that you d...
Episode 207 · · 07:35
If you are going to advertise (and whether you think you are or not, you are advertising in some way already), don’t just tell people what you do, they already know that.You should n...
Episode 206 · · 15:33
No matter who you are, I have no doubt that you could be following up with your patients more.Most of us are so worried about being seen as 'spamming' patients, that we don't follow ...
Episode 205 · · 07:43
It is good to have a lot of things to offer patients who are visiting your website or social media· They can phone you· Email you· Whatsapp you· Reque...
Episode 204 · · 07:58
Once you have qualified at a national level, you need to start thinking about how you can compete with others who are also trying to be the best in their field.If you want to have a ...
Episode 203 · · 13:00
How To Qualify For The Olympics (in Private Practice)If you want to separate yourself from everyone else who is just going through the motions and not trying to excel in their field,...
Episode 202 · · 08:24
Who are you voting for?Today is the election and we have to decide who to vote for. All the parties are trying to convince us that they are the best but we will all individually hav...
Episode 201 · · 12:31
How To Advertise Your Private Practice For FREE!It is essential that you advertise your private practice, but if you think that you can’t afford it, think again.I’m not going to say ...
Episode 200 · · 10:16
Try To discover the things you didn’t know you didn’t know.It is too easy to be blind to what is happening with your private practice because, let’s face it, we have enough on our pl...
Episode 199 · · 06:36
Would You Buy Shares In The Company Of YOU?You buy shares in business that are growing and planning to increase their revenues and profits, not in static business with no strategic v...
Episode 198 · · 12:56
How To Compound Your Content.It is important to produce regular content if you can, but it is equally important to utilise that content effectively.That means, you need to make it co...
Episode 197 · · 11:09
Start An Online ShopI think a lot of us are missing a trick in what a business person would call ‘upselling’.I know that as a doctor, we don’t think of what we do as ‘selling’ and th...
Episode 196 · · 08:12
Learn A Lesson From Autoglass.Much as we like to think that we offer a bespoke service and we need to talk to and examine patients before coming up with a diagnosis, if you think abo...
Episode 195 · · 09:33
Don't Do Facebook AdsYou may have seen a lot of people telling you how effective Facebook marketing can be. ...I have seen these people too.But I am here to say that we, as doctors, ...
Episode 194 · · 14:18
You Are Not Doing Anyone Any Favours By Not Talking About Price. You must accept that patients will have to pay for our services if they are seeking private care (self pay). If we ar...
Episode 193 · · 09:14
Be Productive, Not Busy.I think it may be a doctor thing that we are very proud to announce how busy we are, but I feel that we are sometimes better at being busy than being producti...
Episode 192 · · 11:54
You Have To Look At The Dials When You Are Flying The Plane. If you want your business to run effectively, you need to know how healthy it is. This means having an idea of how much...
Episode 191 · · 07:04
It seems that a lot of doctors have a view on which site is best to encourage patients to leave reviews as there are a few options out there.Some sites require a monthly payment and ...
Episode 190 · · 09:56
Think about giving your more profitable treatments priority.You may be surprised if you analyse what your most profitable activities are.With this knowledge it can help you to know w...
Episode 189 · · 10:38
ASA is OK. Are You Helping People?There seems to be two camps. Those traditional doctors who feel that advertising in medicine should not be allowed ...and those that are on tik tok ...
Episode 188 · · 08:36
Not All Metrics Are Created Equal. You need to know what to use and when. Don't be too proud of your YouTube views or Facebook followers if they are not making your clinic busier. ....
Episode 187 · · 09:13
Following on from last week where I spoke about focusing on one area of your practice eg, your website or YouTube channel.The process to take involves analysing that area and measuri...
Episode 186 · · 05:54
Think about specific areas of your practice that you can work on and focus on that.Whether that be:· your website· your follow up sequences· your social media...
