Episode 272 · · 07:44
I think a lot of doctors think they should be busier than they are in their private practice.They think they offer a great service and they think they are better than the other optio...
Episode 271 · · 05:37
Most business have the order of priority1. New Customer2. Existing Customer3. StaffI suggest you flip this on its head.
Episode 270 · · 10:07
What are you doing to ‘get and keep customers’?…because that is the point of a business, any business.Whether you like it or not, your private practice is a business and as much as i...
Episode 269 · · 10:56
You might think that paying to get patients, whether it be through a ‘broker’ or advertising, is a good way to increase your private practice.…but it isn’t!You spend your time doing ...
Episode 268 · · 07:15
You should be regularly contacting your database and it is important not to forget past patients.Whether it is: · To let them know you are there and they can get in touch if ...
Episode 267 · · 07:08
This is a time management tip that you can use to make yourself more effective in building your practice, but also in your clinical work.I have found it particularly useful to make m...
Episode 266 · · 11:10
If you are more expensive than other practitioners, don’t try to encourage patients to pay more to see you, but you have a duty to explain why you are more expensive.If they come bac...
Episode 265 · · 10:38
If you are regularly sending out emails to your patients and potential patients, it is helpful to step back and think why you are doing it.There is a tendency to worry that you might...
Episode 264 · · 07:59
Whether you are already using it quite or lot, or if you are not using it at all, you need to use it more.It is not going away and we need to embrace it and look for ways we can uti...
Episode 263 · · 08:38
I work with other surgeons in my clinic and sometimes patients get in touch with skin cancers they would like removed.They have usually already been to see their GP and referred to t...
Episode 262 · · 11:15
You cannot say something is all good without highlighting what is bad about it.You have to differentiate to attract your ideal patients, but this means that while you should share wh...
Episode 261 · · 07:29
Don’t be tempted to put all your information on your website.Just put enough to encourage patients to want to find out more.You should have a button clearly visible at various places...
Episode 260 · · 06:16
You have to repeat yourself, not just in the content you put out (see episode 238), but when you are talking to your staff.If you want people to do something or follow a process, you...
Episode 259 · · 08:47
Many of us, and more importantly, our secretaries, have the mentality that if patients want treatment, they will call us back if the phone isn’t answered or they will get back in tou...
Episode 258 · · 07:19
Last week I said that you should use the same modality once you have contacted a patient – meet them where they want to be.Having said that, you should use all the modalities to cont...
Episode 257 · · 07:11
Not everybody likes coffee.If you like contacting people by phone, it doesn’t mean everyone wants to be contacted by phone.If you like text or WhatsApp, it may not be everyone’s pref...
Episode 256 · · 11:07
It is OK to give patients and potential patients, easy access to you.I find that a WhatsApp number works well.It doesn’t mean that you are liable for an emergency call at 3am. You m...
Episode 255 · · 07:24
It is more important to try stuff and throw things against the wall rather than worrying too much about what you should be trying.Many of us worry about the quality of the content we...
Episode 254 · · 11:09
I don’t like using the word ‘marketing’ because it puts a lot of doctors off and sounds bad…but I do think that ‘pull marketing’ is much more effective, ethical and easier to impleme...
Episode 253 · · 11:11
It is a common trait of doctors to want to get things right.We make sure that we know what we are doing before we take action to treat a patient…and this is undoubtedly a good trait ...
Episode 252 · · 13:05
Do you even know what your most valuable asset is?· It is not your hands· Or your knowledge· Or your experience· Or your reputationThe first thing is ...
Episode 251 · · 12:09
It can be daunting for patients to be sent for blood tests or investigations without knowing how much it is going to cost or where it will lead to.will I have to pay for another cons...
Episode 250 · · 13:31
If you want to run your practice like a business, you have to focus on the self pay market.That doesn’t mean that you can’t treat insured patients, it just means that you can’t rely ...
Episode 249 · · 09:59
You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...
Episode 248 · · 09:39
Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...
Episode 247 · · 07:18
We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...
Episode 246 · · 10:18
Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1. Don’t keep them waiting and make sure your clinic...
Episode 245 · · 09:25
You need to acknowledge that we are in this game to work and to ‘sell’ our services.The first step is to decide what it is you are selling…and the next step is to ask people if they ...
Episode 244 · · 08:09
If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...
Episode 243 · · 09:04
Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...
