Episode 265 · · 10:38
If you are regularly sending out emails to your patients and potential patients, it is helpful to step back and think why you are doing it.There is a tendency to worry that you might...
Episode 264 · · 07:59
Whether you are already using it quite or lot, or if you are not using it at all, you need to use it more.It is not going away and we need to embrace it and look for ways we can uti...
Episode 263 · · 08:38
I work with other surgeons in my clinic and sometimes patients get in touch with skin cancers they would like removed.They have usually already been to see their GP and referred to t...
Episode 262 · · 11:15
You cannot say something is all good without highlighting what is bad about it.You have to differentiate to attract your ideal patients, but this means that while you should share wh...
Episode 261 · · 07:29
Don’t be tempted to put all your information on your website.Just put enough to encourage patients to want to find out more.You should have a button clearly visible at various places...
Episode 260 · · 06:16
You have to repeat yourself, not just in the content you put out (see episode 238), but when you are talking to your staff.If you want people to do something or follow a process, you...
Episode 259 · · 08:47
Many of us, and more importantly, our secretaries, have the mentality that if patients want treatment, they will call us back if the phone isn’t answered or they will get back in tou...
Episode 258 · · 07:19
Last week I said that you should use the same modality once you have contacted a patient – meet them where they want to be.Having said that, you should use all the modalities to cont...
Episode 257 · · 07:11
Not everybody likes coffee.If you like contacting people by phone, it doesn’t mean everyone wants to be contacted by phone.If you like text or WhatsApp, it may not be everyone’s pref...
Episode 256 · · 11:07
It is OK to give patients and potential patients, easy access to you.I find that a WhatsApp number works well.It doesn’t mean that you are liable for an emergency call at 3am. You m...
Episode 255 · · 07:24
It is more important to try stuff and throw things against the wall rather than worrying too much about what you should be trying.Many of us worry about the quality of the content we...
Episode 254 · · 11:09
I don’t like using the word ‘marketing’ because it puts a lot of doctors off and sounds bad…but I do think that ‘pull marketing’ is much more effective, ethical and easier to impleme...
Episode 253 · · 11:11
It is a common trait of doctors to want to get things right.We make sure that we know what we are doing before we take action to treat a patient…and this is undoubtedly a good trait ...
Episode 252 · · 13:05
Do you even know what your most valuable asset is?· It is not your hands· Or your knowledge· Or your experience· Or your reputationThe first thing is ...
Episode 251 · · 12:09
It can be daunting for patients to be sent for blood tests or investigations without knowing how much it is going to cost or where it will lead to.will I have to pay for another cons...
Episode 250 · · 13:31
If you want to run your practice like a business, you have to focus on the self pay market.That doesn’t mean that you can’t treat insured patients, it just means that you can’t rely ...
Episode 249 · · 09:59
You need a system to allow you to regularly produce content to put out to your patients and potential patients.This could be batch producing content, say once a month…or doing someth...
Episode 248 · · 09:39
Everyone says that they give a great service which makes it hard to know who to believe.Make a point of developing a process for how patients are treated postoperatively and tell pat...
Episode 247 · · 07:18
We all rely on our secretaries and our staff, like clinic nurses, and that is fine.…but if you want to run a business, then you have to acknowledge that they are dispensable.You need...
Episode 246 · · 10:18
Another simple solution that none of us seem to do.If you want to avoid patients being angry about being kept waiting Either:1. Don’t keep them waiting and make sure your clinic...
Episode 245 · · 09:25
You need to acknowledge that we are in this game to work and to ‘sell’ our services.The first step is to decide what it is you are selling…and the next step is to ask people if they ...
Episode 244 · · 08:09
If you are struggling and overwhelmed with the world of social media and not sure whether you should be using Facebook or TikTok or X or YouTube…fear not.Ideally, you should be posti...
Episode 243 · · 09:04
Lead all of your content with why patients should come and see you.Don’t tell them things that they already know or can find out anywhere.If your website, social media content and em...
Episode 242 · · 05:28
Starmer is vanillaTrump is mustardIf you want to give a message, it is better to be clear and polarising rather than trying to wash it down and please everyone.People like Donald Tru...
Episode 241 · · 09:31
Branding is important, we all know that…but it is not just for Nike and Coca-Cola.You should think about branding.We should aspire to have a ‘look’ that patients will recognise.Think...
Episode 240 · · 07:51
Don’t be afraid to follow people up, even if there may be no clinical reason to do so.Patients often like to come back for ‘check ups’ and it keeps you front of mind with them.You ma...
Episode 239 · · 10:16
You can organise your practice so that your staff are immediately available and will answer calls and reply to messages promptly, but it is OK to have a delayed response from you – b...
Episode 238 · · 05:03
We are not social media trailblazers trying to set the world on fire with our innovative and unique content.The point of having a social media profile is to let people know that you ...
Episode 237 · · 06:58
It is one thing to think of ways that you can improve your practice, but it is almost as important to communicate that you do these things.The best way to do this is to give names to...
Episode 236 · · 09:55
We need to break down the barriers and give patients easier access to our service, but that doesn’t mean that we have to be available to answer the phone or to give free consultation...
