Displaying episodes 1 - 30 of 197 in total
195. THE CLUB - Don't Do Facebook Ads
Don't Do Facebook AdsYou may have seen a lot of people telling you how effective Facebook marketing can be. ...I have seen these people too.But I am here to say that w...
194. THE CLUB - You Are Not Doing Anyone Any Favours By Not Talking About Price.
You Are Not Doing Anyone Any Favours By Not Talking About Price. You must accept that patients will have to pay for our services if they are seeking private care (self...
193. THE CLUB - Be Productive, Not Busy.
Be Productive, Not Busy.I think it may be a doctor thing that we are very proud to announce how busy we are, but I feel that we are sometimes better at being busy than...
192. THE CLUB - You Have To Look At The Dials When You Are Flying The Plane.
You Have To Look At The Dials When You Are Flying The Plane. If you want your business to run effectively, you need to know how healthy it is. This means having an i...
191. THE CLUB – The Only Review Site You Need.
It seems that a lot of doctors have a view on which site is best to encourage patients to leave reviews as there are a few options out there.Some sites require a month...
190. THE CLUB - Think about giving your more profitable treatments priority.
Think about giving your more profitable treatments priority.You may be surprised if you analyse what your most profitable activities are.With this knowledge it can hel...
189. THE CLUB - ASA is OK. Are You Helping People?
ASA is OK. Are You Helping People?There seems to be two camps. Those traditional doctors who feel that advertising in medicine should not be allowed ...and those that ...
188. THE CLUB - Not All Metrics Are Created Equal.
Not All Metrics Are Created Equal. You need to know what to use and when. Don't be too proud of your YouTube views or Facebook followers if they are not making your c...
187. THE CLUB - Measure. Do Something. Measure Again
Following on from last week where I spoke about focusing on one area of your practice eg, your website or YouTube channel.The process to take involves analysing that a...
186. THE CLUB - Compartmentalise
Think about specific areas of your practice that you can work on and focus on that.Whether that be:· your website· your follow up sequences· yo...
185. THE CLUB - 1 Hour Doing Is Worth 10 Hours Saying.
1 Hour Doing Is Worth 10 Hours Saying.I am a big fan of meetings, they can be enjoyable, but in terms of productivity, they leave a lot to be desired.Things only happe...
184. THE CLUB - Have The Mentality Of A Buyer, Not A Seller.
Have The Mentality Of A Buyer, Not A Seller.This is easy to say, but hard to do.We must move away from the mindset that we are here to offer services to patients and m...
183. THE CLUB - It is better to offer skilled rather than unskilled labour, but we can do even better than that.
It is better to offer skilled rather than unskilled labour, but we can do even better than that. Most of us are offering a service that many others can offer (albeit a...
182. THE CLUB - TOP TIP: How To Optimise Your Website.
How To Optimise Your Website.Forget about SEO, if you want to get your website working for you, you need to optimise it.Don't spending time and money trying to get mor...
181. THE CLUB - You Will Catch Better Fish With Better Bait.
You Will Catch Better Fish With Better Bait. If you want to have food, you have to use some of your food as bait in order to catch more food. People who use good bait,...
180. THE CLUB - Happy New Year! What's On The Menu?
Happy New Year! What's On The Menu?If you want people to choose your dish, you have to explain to them what you are offering.
179. THE CLUB - The True Price Of Paid Advertising.
The True Price Of Paid Advertising.It can be very appealing to use paid advertising and it certainly works - it will bring in more patients....but have you stopped to ...
178. THE CLUB - Be Selfish, This Is Your Life.
Be Selfish, This Is Your Life.We all have two lives, the second life starts when we realise we only have one life.
177. THE CLUB - Are You A Commodity Or A Product?
Are You A Commodity Or A Product?A commodity has no differentiation and it doesn't matter where it comes from. The price is set according to supply and demand.A produc...
176. THE CLUB - You have to be competitive – there is no money in the middle.
You have to be competitive – there is no money in the middle.The gazelle needs to run faster than the lion, otherwise it will get eaten.The lion needs to run faster th...
175. THE CLUB - Building your practice is infinite. It never ends.
Building your practice is infinite. It never ends. Running a business requires constantlythinking of ways to add value and engage with your customers. It is not about ...
174. THE CLUB - You don't need more patients.
You don't need more patients. If you want to grow and scale your privatepractice, you cannot do this by treating more patients. There will come a time when quality wil...
173. THE CLUB - Time is NOT your most valuable asset...
Time is NOT your most valuable asset...It is often said that time is our most valuable asset, but it is not.Today I will talk about what is...
172. THE CLUB - The difference between a happy patient and a delighted patient is SURPRISE
The difference between a happy patient and a delighted patient is SURPRISE. Spend time looking for ways that you can surprise your patients over and above delivering t...
171. THE CLUB - Examine People More.
Examine People More. It seems that as you get more senior in medicine, you tend to examine people less. If you have ever been a patient, you may appreciate the connect...
170. THE CLUB - if you want your practice to grow, you have focus on the important things.
If you want your practice to grow, you have focus on the important things.I am at our plastic surgery conference and there are a lot of interesting talks, but they wil...
169. THE CLUB - Use WhatsApp - it is a great way to connect with your patients.
Use WhatsApp - it is a great way to connect with your patients. I don't advise giving out your mobile phone number (although I know some consultants do), but I also do...
168. THE CLUB – You have to give people an idea of what you can do for them, before you actually do it.
You have to give people an idea of what you can do for them, before you actually do it.Most of us rely on word of mouth, which is people recommending us after they hav...
167. THE CLUB - Your Private Practice can (and should) be better than your NHS Practice.
Your Private Practice can (and should) be better than your NHS Practice. There is an opportunity in private practice to provide excellent service over and above what ...
166. THE CLUB - It's OK to charge patients for giving them more support.
It's OK to charge patients for giving them more support. You must let go of the NHS mentality that we are only here to seek out and treat pathology. Many of us spend...