Episodes

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225.THE CLUB – The Secret Of Asymmetric Growth.

225.THE CLUB – The Secret Of Asymmetric Growth.

Episode 225 · · 10:44

Do the things that will have the biggest impact first.First of all this means things that your patients will see, so not audits or signing off clinic letters or updating policies and...

224. THE CLUB – When you wake up in the morning, you’d better start running.

224. THE CLUB – When you wake up in the morning, you’d better start running.

Episode 224 · · 10:08

Whether you are a lion or a deer, when you wake up in the morning, you had better start running.It doesn’t matter if you are in full time NHS practice just scratching at private prac...

223. THE CLUB – Simple Tip. Take The Money Up Front.

223. THE CLUB – Simple Tip. Take The Money Up Front.

Episode 223 · · 12:27

This might not be relevant to you if you are already enlightened, but if you are still chasing ‘accounts receivable’, there is no need for this and I suggest you stop today.This main...

222. THE CLUB – Contacting People More Often Is Less Spammy Than Contacting Them Less.

222. THE CLUB – Contacting People More Often Is Less Spammy Than Contacting Them Less.

Episode 222 · · 15:04

I think a lot of us are afraid of contacting patients outside the normal practice of GP letters and appointment reminders, but if you want to grow a successful practice, you have to ...

221. THE CLUB - New Year's Resolution Is All About Compromise.

221. THE CLUB - New Year's Resolution Is All About Compromise.

Episode 221 · · 14:26

I am all for making New Year's Resolutions, in fact, making resolutions throughout the year, but it is important to focus on 2 things. 1. Thing about ways you want to change your lif...

220. THE CLUB – [CHRISTMAS MESSAGE] what do you wish for this Christmas?

220. THE CLUB – [CHRISTMAS MESSAGE] what do you wish for this Christmas?

Episode 220 · · 14:58

We are often too busy to think about what we want and so our lives can take directions that we might not necessarily have planned or foreseen.Take time to think about the life you wa...

219. THE CLUB – How Do People Find You?  Make Yourself Appealing.

219. THE CLUB – How Do People Find You? Make Yourself Appealing.

Episode 219 · · 10:19

Try searching for the things that you do and see what comes up in a search.  Look at things from a patient’s point of view and see how appealing your web presence is.Spending money o...

218. THE CLUB – No Awards For Being Busy.

218. THE CLUB – No Awards For Being Busy.

Episode 218 · · 06:11

I did something that resulted in a lot of enquiries the other day and the staff thought that ‘I had been busy’.…but I am always ‘busy’, it is just somethings are more productive than...

217. THE CLUB – Different But The Same – A Lesson From The German Market.

217. THE CLUB – Different But The Same – A Lesson From The German Market.

Episode 217 · · 09:06

Focus on your good thing even if other people do the same thing.Strive to separate yourself from your colleagues and competitors by telling people how and why you do a specific thing...

216. THE CLUB – Different but better.

216. THE CLUB – Different but better.

Episode 216 · · 07:44

We are all doing the same stuff, so you are probably doing the same thing as everyone else, but look for an angle to make it a bit different, because you can’t be wildly different.

215. THE CLUB – Help Your Patients To Ask The Right Questions.

215. THE CLUB – Help Your Patients To Ask The Right Questions.

Episode 215 · · 08:22

Patients don’t know what questions to ask, so they end up asking ‘how much is….?’.This is an easy question to ask and it is easy for them to compare providers based on it, but it may...

214. THE CLUB – Look Before You Leap.

214. THE CLUB – Look Before You Leap.

Episode 214 · · 06:50

Don’t take any opportunity that arises.  Think about the outcome and is it something that you really want or just something that happened to come along.Don’t be tempted to join a cou...

213. THE CLUB – Just Because You Can, Doesn’t Mean You Should.

213. THE CLUB – Just Because You Can, Doesn’t Mean You Should.

Episode 213 · · 05:13

There are plenty of people who will tell you what to do in order to achieve a certain result, like growing your social media following.…but just because you can do it, doesn’t mean t...

212. THE CLUB – Depth, Not Width With Social Media Following.

212. THE CLUB – Depth, Not Width With Social Media Following.

Episode 212 · · 08:26

I think it is important to have a social media presence but I also think you should not feel like it is your master.Do not worry about how many followers or subscribers that you have...

211. THE CLUB – People Don’t Pay For The Process, They Pay For The Outcome.

211. THE CLUB – People Don’t Pay For The Process, They Pay For The Outcome.

Episode 211 · · 08:20

No one wants an operation, they want a result.  They don’t care how long it takes or how much or how little you need to do during the procedure.Longer is not necessarily better and y...

210. THE CLUB – It’s Not Difficult, So Why Don’t We Do It?

210. THE CLUB – It’s Not Difficult, So Why Don’t We Do It?

Episode 210 · · 09:25

If you want to stand out in your practice, you need to thing of reasons why patients should come and see you.  It doesn’t necessarily have to be anything ground breaking, just simple...

209. THE CLUB - The Only Thing That Matters Is Your Interaction With The Patient.

209. THE CLUB - The Only Thing That Matters Is Your Interaction With The Patient.

Episode 209 · · 06:53

Having been on the other side of things and seen things through the patient's eyes, I realise how important it is that you feel looked after.We didn't really know what the outcome sh...

208. THE CLUB – Don’t Pay For Advertising

208. THE CLUB – Don’t Pay For Advertising

Episode 208 · · 05:18

Having spoken last week about what we need to talk about when advertising your practice, today the message is that you don't need to pay for advertising.That is not to say that you d...

207. THE CLUB – If You Are Going To Advertise, Don’t Advertise What You Do.

207. THE CLUB – If You Are Going To Advertise, Don’t Advertise What You Do.

Episode 207 · · 07:35

If you are going to advertise (and whether you think you are or not, you are advertising in some way already), don’t just tell people what you do, they already know that.You should n...

206. THE CLUB – You could be following up more.

206. THE CLUB – You could be following up more.

Episode 206 · · 15:33

No matter who you are, I have no doubt that you could be following up with your patients more.Most of us are so worried about being seen as 'spamming' patients, that we don't follow ...